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§ Private Profile · San Francisco, CA, USA
SaaS platform that optimizes Facebook ads using behavioral data, helping digital advertisers improve campaign performance with data-driven insights.
Funnely has raised $1.2M across 2 funding rounds.
Key people at Funnely.
Funnely was founded in 2013 by Lupin Campos (CEO and Co-Founder).
Funnely has raised $1.2M in total across 2 funding rounds.
Funnely is a software as a service company headquartered in New York, New York, that develops a specialized platform utilizing behavioral data to optimize Facebook advertising campaigns for digital marketers. The organization operates on a standard subscription-based business model, providing corporate advertisers with quantitative, data-driven insights designed to improve overall campaign performance and maximize return on ad spend. By focusing specifically on the broader digital advertising sector, the proprietary technology assists commercial enterprises in targeting their consumer audiences more effectively across the primary social media network. The enterprise currently maintains a highly concentrated operational scale, operating with a reported workforce of six employees who manage its core software development, technical infrastructure, and ongoing client services. Funnely was officially established in November 2013 to address the rapidly growing market demand for automated social media marketing and related analytics solutions.
Funnely has raised $1.2M across 2 funding rounds. Most recently, it raised $240K Other Equity in February 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 22, 2015 | $240K Venture Round | — | 500 Startups, MITS Fund, NXTP Labs | Announced |
| Aug 1, 2014 | $990K Seed | Mark Smith | Mits Fund ('machine IN The Sky' Fund), 500 Startups, Pallasite Ventures | Announced |
Funnely was founded in 2013 by Lupin Campos (CEO and Co-Founder).
Funnely has raised $1.2M in total across 2 funding rounds.
Funnely's investors include 500 Startups, MITS Fund, NXTP Labs, Mark Smith, MITS Fund ('Machine In The Sky' Fund), Pallasite Ventures.
Key people at Funnely.
Funnel.io is a marketing data platform that serves as a centralized "Marketing Data Hub," enabling businesses to collect, clean, organize, and integrate data from hundreds of advertising, analytics, and CRM sources like Facebook and LinkedIn.[3][4][5] It targets marketers, agencies, and data-savvy enterprises, solving the problem of fragmented, meaningless data by providing a single source of truth for insights, quick decisions, and performance optimization—without needing in-house coding or BI visualization tools.[3][4] While best suited for teams with dedicated data infrastructure due to its complexity and cost, it powers data-driven cultures by transforming raw metrics into actionable business intelligence.[1][4]
Funnel.io emerged as a solution to the growing challenge of marketing data overload, where vast amounts of data from disparate sources lack context and lead to misleading insights.[3] Founded to empower marketers and eventually all business users with a truly data-driven approach, the company built an ETL (Extract, Transform, Load) tool tailored for non-technical users, focusing on seamless integration into tools like Looker Studio or Tableau.[4] Early traction came from addressing agencies' needs for reliable, automated data pipelines, establishing it as a key player in marketing analytics by emphasizing security and compliance from the start, led by a Chief Information Security Officer.[5]
Funnel.io rides the wave of marketing data explosion, where proliferating channels demand unified analytics amid privacy regulations and AI-driven insights.[3][4][5] Its timing aligns with enterprises shifting to cloud-based ETL hubs on platforms like AWS, enabling "data-driven company cultures" as martech stacks fragment further.[3][5] Market forces like rising ad spend and the need for "one source of truth" favor it, influencing the ecosystem by reducing reliance on manual reporting and boosting agency credibility through accurate, branded data exports.[4]
Funnel.io is poised to expand as AI enhances its ETL capabilities for predictive metrics, potentially simplifying management for mid-market users beyond pure enterprises.[4] Trends like real-time data and stricter compliance will amplify its role, evolving it toward full-stack platforms with native AI visualization. As the "Funnely" query hints at its funnel-like precision in data flow, expect deeper integrations to solidify its hub status in martech.
