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§ Private Profile · Minato-ku, Tokyo, Japan
Software platform providing revenue operations for enterprises, automating go-to-market planning and execution.
Key people at Fullcast Technology Co.,Ltd..
Fullcast Technology is a Salt Lake City, Utah software company providing a revenue operations platform that automates go-to-market planning and commercial execution. The enterprise SaaS platform replaces manual spreadsheets by unifying territory, quota, capacity, and commission management for sales teams utilizing the Salesforce ecosystem. In January 2024, a new leadership group led by CEO Ryan Westwood acquired the business and relocated its headquarters from Seattle. Coinciding with this acquisition, the firm secured a $34 million seed funding round led by Epic Ventures, which included $8 million from the incoming executive team, following a prior funding round of 7,500,000 dollars and bringing additional financial backing from institutional investors like Companyon Ventures and Firsthand Alliance. Original founders Dharmesh Singh and Bala Balabaskaran, who established the startup during 2017, remain active as executives within the newly restructured organization.
Key people at Fullcast Technology Co.,Ltd..
Fullcast is a SaaS portfolio company providing an AI-native Revenue Operations (RevOps) platform, known as the Go-to-Market Cloud, designed to unify sales planning, execution, and performance management. It serves enterprise revenue teams, particularly those using Salesforce, by automating territory design, quota management, capacity planning, forecasting, commissions, and routing—solving the pain of fragmented spreadsheets, manual processes, and misaligned go-to-market (GTM) strategies.[1][2][3][4] The platform enables RevOps leaders to deploy changes instantly, achieve accurate forecasting, and scale growth predictably, with proven results like 44% faster planning, 30% quota attainment improvement, and forecasting accuracy within ±10% at enterprises.[4][5]
Founded by former Salesforce RevOps experts, Fullcast has raised $38.1M in funding, including a $30M round, and operates from Salt Lake City, Utah, with around 38 employees and $8M in revenue. Its mission is to build the GTM Cloud, removing revenue pain through software and strategy for sales teams.[1][2][5]
Fullcast originated in 2016 when Bala Balabaskaran, then VP of Go-to-Market Technology and Operations at Salesforce (with prior experience at Microsoft and HP), identified critical gaps in sales planning tools. At Salesforce, Bala automated planning and operations, helping triple ARR, expand the sales team threefold, and achieve the company's most accurate forecasting ever—but processes remained fractured with spreadsheets and delays.[1][2][3]
Frustrated by the lack of integrated solutions, Bala co-founded Fullcast to create a platform uniting planning and execution. Early angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood—operators behind Simplus, a Salesforce consulting firm sold to Infosys for $250M—recognized its potential. After two years of collaboration, they acquired Fullcast, joining as CEO (Ryan), CCO (Lance), COO (Isaac), with Bala as CTO and Amy Cook as CMO. This operator-turned-investor partnership fueled early traction and evolution into a full RevOps platform.[1][2][3]
Fullcast stands out in the Sales Performance Management space through:
Fullcast rides the RevOps and AI-driven GTM transformation trend, where sales teams shift from reactive, siloed tools to unified platforms amid rising enterprise complexity and data volumes. Timing aligns with AI maturation in revenue tech—post-2023 AI boom—enabling predictive planning over manual guesswork, especially as Salesforce ecosystems demand automation.[1][4] Market forces like quota pressures, talent shortages, and hybrid sales models favor Fullcast, addressing a $160B+ opportunity in sales ops software by breaking silos and boosting attainment (e.g., 30% gains).[4][5][6]
It influences the ecosystem by empowering RevOps as a core function, not afterthought, fostering AI-first standards in sales tech and partnerships (e.g., Canidium for performance management), while challenging legacy tools with operator-led innovation.[2][5]
Fullcast is poised for accelerated enterprise adoption, leveraging its $38.1M funding to expand AI agents, revenue intelligence services, and integrations amid GTM digitization. Trends like AI orchestration and predictive revenue will shape it, potentially evolving into a full "Plan to Pay" suite with deeper analytics and coaching. Its operator roots position it to influence RevOps standards, scaling influence as more firms prioritize unified platforms—echoing its Salesforce origins to redefine sales success.[1][4][5]