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Based in Salt Lake City, Utah, Fullcast provides AI-native sales performance management and revenue operations software that automates territory design, quota setting, customer onboarding, and commission tracking. The enterprise SaaS platform replaces disconnected spreadsheets and manual administrative processes by unifying go-to-market planning with execution directly for organizations operating within the Salesforce ecosystem. Founded in 2015 by Dharmesh Singh and Bala Balabaskaran, the company secured early financial backing from prominent venture capital firms including Epic Ventures, Cowboy Ventures, Harrison Metal, and Fika Ventures. After raising an initial $7.5 million in early financing, the startup secured a significant $34 million investment round in 2024 driven by a new management buyout team led by CEO Ryan Westwood. Despite this recent acquisition and corporate headquarters relocation, the original creators maintain active daily roles as co-owners and senior executives today.
Fullcast.io has raised $2.0M across 1 funding round.
Fullcast.io has raised $2.0M in total across 1 funding round.
Fullcast.io has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $2M Series A | — | Accel, Ansa Capital, Meritech Capital Partners, WestWave Capital | Announced |
Fullcast.io has raised $2.0M in total across 1 funding round.
Fullcast.io's investors include Accel, Ansa Capital, Meritech Capital Partners, WestWave Capital.
Fullcast.io is a technology company that builds an AI-powered, end-to-end Revenue Operations (RevOps) platform designed to unify and optimize go-to-market (GTM) strategies for enterprise sales teams[1][3]. Its platform connects sales planning, execution, forecasting, and compensation into a single intelligent system, enabling companies to design balanced sales territories, set quotas, route leads, and automate commissions with real-time alignment to Salesforce CRM data[1][2][6]. Fullcast serves RevOps leaders and sales operations teams across enterprises, helping them reduce manual work, improve forecasting accuracy, and drive predictable revenue growth through AI-driven insights and automation[1][2][4]. The company has demonstrated strong growth momentum, securing over $38 million in funding and serving large-scale customers with measurable improvements in sales efficiency and performance[5].
Fullcast was founded by RevOps experts with deep Salesforce experience, aiming to solve the fragmentation and inefficiencies in sales operations and GTM planning[2]. The idea emerged from the founders’ firsthand understanding of the challenges RevOps teams face when managing complex sales territories, quotas, and forecasting across disconnected systems. Early traction came from collaboration with angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood, who recognized the platform’s potential and eventually acquired Fullcast after two years of partnership[2]. This evolution positioned Fullcast as a RevOps-first platform designed by practitioners for practitioners, focusing on continuous planning and execution rather than static, spreadsheet-based processes.
Fullcast rides the growing trend of AI-driven automation and intelligence in sales and revenue operations, addressing the increasing complexity of GTM strategies in enterprise environments[1][3]. The timing is critical as companies demand more agility and precision in sales planning to respond to fast-changing markets and buyer behaviors. Market forces such as the rise of RevOps as a strategic function and the proliferation of CRM data create a strong need for platforms that unify planning and execution seamlessly. Fullcast’s AI-first approach and deep Salesforce integration position it as a key enabler of digital transformation in sales operations, helping organizations move from reactive to predictive revenue growth[1][2][6].
Looking ahead, Fullcast is poised to expand its influence by deepening AI capabilities, enhancing automation, and broadening integrations beyond Salesforce to capture more of the GTM ecosystem. Trends like generative AI, real-time data analytics, and increased focus on revenue intelligence will shape its product roadmap and market adoption[1][2]. As RevOps continues to mature as a discipline, Fullcast’s platform could become the backbone for enterprise revenue teams seeking agility, transparency, and alignment across sales, marketing, and finance. Its future growth will likely be driven by scaling enterprise adoption, expanding AI-powered coaching and forecasting, and maintaining leadership in secure, scalable RevOps technology.
In summary, Fullcast.io is transforming how enterprises plan and execute their go-to-market strategies by delivering a unified, AI-powered RevOps platform that bridges strategy and execution with speed, precision, and intelligence.
