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§ Private Profile · Choriner Str. 7, 10119 Berlin
AI SaaS solutions for e-commerce and retail, optimizing B2B experiences and maximizing revenue for businesses.
Based in Berlin, Germany, Frontnow develops scalable artificial intelligence SaaS solutions that provide virtual shopping assistants and hyper-personalized experiences for business-to-business e-commerce and retail platforms. The enterprise software company operates on a subscription model to help consumer goods producers optimize their retail processes, serving a user base of 40,000 individuals while employing between 21 and 50 staff members. By early 2024, the firm successfully achieved over $1 million in annual recurring revenue within a nine-month period through its plug-and-play digital online store integrations. Frontnow has raised a total of $4.2 million across two funding rounds, including a recent €3.8 million extended seed round backed by institutional investors Peak, PROfounders Capital, Identity Ventures, and Patentpool. The commercial technology organization was officially founded in 2020 by co-chief executive officers Marc Funk and Bernhard Lihotzky, alongside Cedric May.
Frontnow has raised $5.0M across 2 funding rounds.
Frontnow has raised $5.0M in total across 2 funding rounds.
Frontnow has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $4M Seed | Peak | Dutch Founders Fund, TIL Klein, PROfounders Capital | Announced |
| Apr 1, 2022 | $1M Seed | — | Peak | Announced |
Frontnow is a fast-growing AI technology company specializing in generative AI solutions for e-commerce and retail. It builds enterprise-ready tools like the Frontnow Advisor, which personalizes customer journeys, understands queries in 83 languages, boosts conversions, cuts support costs, and delivers real-time analytics while ensuring GDPR compliance and seamless integration with PIM systems and databases[1][2][3]. Serving retailers and e-commerce businesses, Frontnow solves key challenges in online shopping by transforming product data and customer intent into hyper-personalized, in-store-like experiences that drive revenue growth, improve product visibility, and optimize operations without disruption[1][2].
The company emphasizes human-centric AI that's accessible, impactful, and scalable for large catalogs, positioning itself as a leader in redefining retail through dynamic, compliant GenAI innovations[2][3].
Frontnow was founded by industry experts and serial entrepreneurs Bernhard Lihotzky (Co-CEO) and Cedric May (CTO). Lihotzky, drawing from his experience founding Healthcube and navigating retail hurdles, identified inefficiencies in e-commerce and process optimization, leading to Frontnow's creation[3]. May brings deep technical expertise from roles at Salesforce and Coca-Cola, plus his own ventures, including founding the Digital Embassy to connect tech leaders; his business acumen fuels AI-driven e-commerce advancements[3].
The idea emerged from recognizing AI's potential to make online retail more adaptive and customer-focused, evolving from founders' prior successes into a pioneering force in human-machine collaboration for dynamic, profitable shopping[1][3]. Early momentum stems from their expertise, with the company quickly gaining traction as one of Europe's fastest-growing tech firms[1].
Frontnow stands out in the crowded AI-for-retail space through these key strengths:
Frontnow rides the explosive wave of GenAI in retail, where e-commerce personalization and automation address surging demands for in-store-like online experiences amid rising customer expectations and data complexity[1][2]. Timing is ideal as retailers grapple with post-pandemic digital shifts, vast product catalogs, and multilingual global markets—Frontnow's scalable, compliant tools capitalize on these by optimizing data strategies and reducing support costs at scale[2][3].
Market forces like GDPR regulations and enterprise AI adoption favor its secure, integrable solutions, while it influences the ecosystem by pioneering human-centric AI that bridges tech and retail, inspiring collaborations (e.g., at events like IFA) and setting benchmarks for profitable, delightful online shopping[1][2].
Frontnow is poised for accelerated growth as GenAI matures in retail, expanding its Advisor and analytics suite to more channels and verticals while deepening enterprise integrations. Trends like multimodal AI, edge computing for real-time retail, and sustainability-driven personalization will shape its path, amplifying influence through partnerships and potential funding rounds.
With founder-driven momentum and a focus on tangible ROI, Frontnow could redefine e-commerce standards, evolving from a fast-grower to an industry pillar that makes AI truly accessible and customer-delighting[1][3].
Frontnow has raised $5.0M in total across 2 funding rounds.
Frontnow's investors include Peak, Dutch Founders Fund, Til Klein, PROfounders Capital.