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Friendsurance is a Berlin, Germany-based peer-to-peer insurance platform and digital broker that connects customers into small groups to pool premiums and rewards claim-free cohorts with annual cashback bonuses. The company operates a direct-to-consumer marketplace for auto and home policies, retaining a portion of customer premiums in a dedicated fund to finance these group rewards. In addition to its core consumer offerings, the firm provides white-label digital bancassurance solutions to banks and insurers through its Friendsurance Business brand, which launched in 2018. Operating with a workforce of between 21 and 50 employees, the platform has scaled to serve nearly 150,000 customers, manages a portfolio of over 30 million euros in premiums, and maintains active distribution partnerships with 175 insurance companies. Friendsurance was founded in 2010 by Dr. Sebastian Herfurth, Tim Kunde, and Janis Meyer-Plath.
Friendsurance has raised $23.0M across 2 funding rounds.
Friendsurance has raised $23.0M in total across 2 funding rounds.
Friendsurance has raised $23.0M in total across 2 funding rounds.
Friendsurance's investors include Christian Leybold, Round2 Capital Partners, Headline (formerly e.ventures).
Friendsurance has raised $23.0M across 2 funding rounds. Most recently, it raised $8.0M Series U in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $8M Series U | — | Christian Leybold, Round2 Capital Partners | Announced |
| Mar 1, 2016 | $15M Series U | — | Headline | Announced |
Friendsurance is a Berlin-based insurtech company that builds a scalable digital bancassurance platform, enabling banks and insurance companies to digitize insurance services for their customers.[2][3][4][5] It serves financial institutions like Deutsche Bank and R+V Versicherung, as well as nearly 150,000 individual customers, solving the problem of outdated, cumbersome insurance processes by offering intuitive online tools for policy management, claims processing, contract reviews, and transparent comparisons.[1][3][4][5] Originally pioneering peer-to-peer (P2P) insurance in 2010, it has evolved into Europe's leading bancassurance platform, leveraging AI, data analytics, and modular frontends/backends for seamless, customer-friendly experiences that reduce claim times by up to 60% and foster long-term partnerships.[1][2][5]
The company's growth momentum includes 13+ years of experience, a team of around 100 employees, partnerships with over 175 insurers, and a shift to B2B scalability under the Friendsurance Business brand, positioning it as a disruptor in a market driven by digital transformation.[3][4][5][6]
Founded in 2010 in Berlin, Germany, Friendsurance introduced the world's first P2P insurance model, grouping policyholders with similar risk profiles to share premiums and return cash-back bonuses for claims-free years, building community and cutting costs.[1][3][6] The idea emerged from founders' vision to make insurance fairer and more transparent using social technology and networking effects, challenging traditional models with lower administrative overhead via algorithms.[1][6]
Early traction came from rapid adaptations: over two years, it expanded insurer partners by a factor of 10 and achieved 20% monthly customer growth by 2015, blending disruptive P2P with incremental innovations like digital platforms.[6] By pivoting to digital bancassurance around 2017-2020, it now focuses on B2B solutions, employing ~100 people and serving 150,000 customers while maintaining its customer-centric ethos.[3][4]
Friendsurance rides the insurtech wave, harnessing AI, machine learning, cloud computing, blockchain, and IoT to personalize policies, streamline claims, and enable real-time risk monitoring amid digital transformation imperatives.[1][2] Timing aligns with post-2020 acceleration in bancassurance digitization, where banks seek modular platforms to meet customer demands for speed and transparency, amplified by regulatory pushes for efficiency.[4][5]
Market forces like rising fintech adoption and data-driven underwriting favor it, as seen in partnerships with majors like Deutsche Bank; it influences the ecosystem by pioneering P2P models that inspire social insurance and reducing barriers for niche, customized solutions.[1][2][3][6]
Friendsurance is poised to expand its №1 bancassurance status in Europe through deeper B2B integrations, leveraging its 13+ years and tech stack for international scaling amid insurtech's projected growth in AI-personalized products.[2][4][5] Trends like embedded insurance in banking apps and real-time IoT data will shape its path, potentially boosting customer acquisition via predictive analytics.
Its influence may evolve from P2P disruptor to indispensable platform provider, empowering more institutions to deliver smile-worthy insurance—echoing its founding mission to humanize a traditionally rigid industry.[1][3]
