FretLink

High-Level Overview

Fretlink is a technology company specializing in digital freight and transport management. It provides a proprietary Transport Operating System that connects shippers with a large network of local and regional carriers across Europe, optimizing the planning and execution of road freight operations. The platform enables customers to book, manage, and track international freight shipments while using analytics to improve supply chain decisions. Fretlink serves industrial shippers and carriers, addressing inefficiencies in the traditional spot market by fostering reliable, long-term partnerships based on service quality and fair pricing rather than just the lowest cost. The company has demonstrated strong growth, with revenues around $16.5 million and over 100 employees as of 2025, supported by significant funding rounds totaling over $26 million[1][3][4][5][7].

Origin Story

Founded in 2015 in Paris, Fretlink was created by four co-founders—Paul Guillemin, Antoine Le Squeren, Didier Duval, and Frédéric Menou—who brought expertise from transport, entrepreneurship, software development, and research backgrounds. The idea emerged from recognizing that the core issue in freight logistics was not technology itself but the market's organizational inefficiencies, particularly the spot market's volatility and lack of accountability. Early traction came from developing a platform that balances pricing, capacity, and service reliability, enabling shippers to avoid the risks of unreliable carriers and carriers to maintain fair rates. This approach differentiated Fretlink from pure digital marketplaces that often operate at a loss due to subsidized pricing[5][6].

Core Differentiators

• Proprietary Transport Operating System: Optimizes transport plans ensuring fairness, profitability, and quality across the supply chain.
• Focus on Service Reliability: Prioritizes trustworthy carriers over lowest price, fostering long-term partnerships and reducing spot market inefficiencies.
• Large Network of Local Carriers: Connects shippers to the largest hub of regional transporters in Europe, enabling flexible and scalable freight solutions.
• Data-Driven Analytics: Provides detailed KPIs and operational reports to improve decision-making for shippers.
• Ease of Integration: Connects seamlessly with clients’ existing management systems for smooth operational execution.
• Sustainability Initiatives: Collaborates with partners like WeNow to promote decarbonization of road freight using reliable climate action methodologies[5][6][7].

Role in the Broader Tech Landscape

Fretlink rides the wave of digital transformation in logistics, a sector traditionally resistant to change but increasingly pressured by demands for transparency, efficiency, and sustainability. The timing is critical as the European road freight market is valued at over €300 billion, with growing complexity in supply chains and rising environmental concerns. By addressing the root causes of inefficiency in freight matching and emphasizing service quality, Fretlink is helping to professionalize and modernize the industry. Its platform supports the broader ecosystem by enabling better collaboration between shippers and carriers, reducing waste, and promoting greener transport practices[3][5][6].

Quick Take & Future Outlook

Looking ahead, Fretlink is poised to expand its footprint across Europe by scaling its carrier network and enhancing its technology platform. The company plans to grow its workforce significantly and leverage its recent €25 million Series B funding to accelerate innovation and market penetration. Trends such as increased supply chain digitization, demand for sustainable logistics, and the push for end-to-end visibility will shape Fretlink’s journey. Its influence is likely to grow as it sets new standards for collaboration and reliability in freight transport, potentially reducing the reliance on inefficient spot markets and contributing to a more resilient and environmentally conscious logistics ecosystem[7][5].