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Key people at Frequency Marketing.
Frequency Marketing is an experiential marketing agency based in Miami, Florida, that designs and executes custom brand experiences blending physical and digital environments for global corporate clients. The organization focuses on producing live events and managing strategic sponsorships across major music, sports, lifestyle, and art sectors to facilitate direct consumer engagement. Operating primarily through project-based revenue models, the agency develops specialized marketing campaigns and standalone events for notable corporate clients, including specific activations such as a promotional event for the Audi A8. The firm leverages its expertise in comprehensive event production to connect corporate sponsors with targeted consumer demographics through customized physical spaces and integrated digital marketing strategies. Prior to establishing this agency, the leadership team gained industry experience by operating the marketing firm Siinc starting in 2007. Frequency Marketing was founded in 2020 by Sandra Novas.
Key people at Frequency Marketing.
Frequency is a technology company specializing in ad management and monetization tools for the podcast and creator economy. It offers an innovative platform that automates workflows, delivers targeted ads, and connects podcast networks with premium advertisers through its Frequency Premium Publisher Network (PPN), enabling publishers to streamline operations, access high-quality campaigns, and maximize revenue.[1][4]
The company serves audio publishers, creator networks, and advertisers, solving key challenges like inefficient ad workflows, manual campaign management, and limited access to premium monetization opportunities in the fast-growing podcast sector. Frequency has demonstrated growth momentum by evolving its brand from FrequencyAds.com to Frequency.media, launching PPN to expand beyond ad tech, and already running successful campaigns for major advertisers with positive partner feedback on revenue gains.[1][3][4]
Frequency originated as a workflow automation and ad management platform for audio publishers, initially branded under FrequencyAds.com and based in Los Angeles, California.[2][3] The company has roots in the podcasting industry, focusing on technology to improve efficiency for publishers, with leadership from CEO Pete Jimison, who has guided its expansion.[1]
A pivotal moment came with the recent brand evolution to Frequency.media and the launch of the Frequency Premium Publisher Network (PPN), reflecting growth beyond pure ad tech into a comprehensive partner for creator monetization. This shift addressed feedback like being pigeonholed as "Frequency Ads" and positioned the company to actively connect top advertisers with leading podcast networks, marking early traction through live campaigns and partner successes.[1]
Frequency rides the explosive growth of the creator and podcast economy, where audio content has surged in popularity, driving demand for sophisticated monetization amid rising ad spends. Its timing aligns with the maturation of podcasting from niche to mainstream, fueled by market forces like increased advertiser interest in targeted, measurable audio campaigns and the shift toward creator-led media.[1][4]
By automating workflows and bridging publishers with brands via PPN, Frequency influences the ecosystem by reducing friction in ad sales, boosting creator revenues, and enabling scalable operations—helping smaller networks compete with giants and accelerating overall industry professionalization.[1][3]
Frequency is poised to deepen its role as a monetization powerhouse, with PPN likely expanding to more networks and advertisers as podcast listenership grows. Trends like AI-driven ad personalization and multi-platform creator tools will shape its path, potentially integrating advanced analytics or video expansions to capture broader creator media.
Its influence may evolve by setting standards for transparent, efficient ad ecosystems, further solidifying its essential status for publishers seeking revenue in a crowded audio market—echoing its origin as a workflow innovator now powering creator success.[1][4]
