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FreeAgent CRM is a technology company.
FreeAgent CRM, now operating as servis.ai, develops an all-in-one sales CRM platform designed to streamline operations for businesses. The system integrates customer relationship management with robust work management functionalities, enabling teams to consolidate tasks, enhance collaboration, and gain comprehensive visibility into their daily activities. With an emphasis on powerful, user-friendly design, the platform leverages artificial intelligence to optimize workflows and empower sales teams.
The company emerged to address the need for a unified and intelligent solution in the crowded CRM market. Its transition to servis.ai underscores a commitment to integrating advanced AI capabilities directly into the core platform, aiming to provide a smarter operational backbone for its users. While specific founding details are not publicly prominent, the strategic evolution reflects an insight into the growing demand for comprehensive, AI-powered business management tools.
Servis.ai primarily serves small businesses, providing them with a platform to manage customer interactions and sales processes more effectively. The company's vision is to unify CRM, service, and internal workflows, allowing artificial intelligence to progressively streamline every step of a business’s operations. This forward-looking approach aims to empower sales teams to achieve greater efficiency and productivity with fewer resources.
FreeAgent CRM has raised $19.0M across 2 funding rounds.
FreeAgent CRM has raised $19.0M in total across 2 funding rounds.
FreeAgent CRM has raised $19.0M in total across 2 funding rounds.
FreeAgent CRM's investors include Altara Ventures, Adverb Ventures, Ascension Ventures, Jean de Fougerolles, Bain Capital Ventures, BlueRun Ventures, Flucas Ventures, Grotech Ventures, H.I.G. Capital, Jetstream, Pelion Venture Partners, South Park Commons.
FreeAgent CRM is a privately-held software company founded in 2016, headquartered in Oakland, California, that builds a flexible CRM and work management platform.[1][3] It primarily serves B2B sales teams and small businesses by consolidating customer engagement, revenue operations, task management, and marketing automation into one customizable tool, addressing challenges like lengthy sales cycles, tool fatigue, and the need for cost-efficient consolidation amid over 800 competing CRM options on platforms like G2.[2][3][4] The platform solves these pain points by enabling faster cycle times, happier customers, collaborative workflows, and efficient relationship-building, with features like complete customization (Aspen release), always-on marketing (Bonsai release), and regular updates.[3][4] Despite raising around $25.9 million in funding and generating under $5 million in revenue, it has shown growth momentum through a product-led strategy emphasizing SEO-driven content (71.38% blog traffic increase via 50+ articles and 700+ social posts) and positive user feedback on flexibility and support.[2][3][4]
FreeAgent CRM was founded in 2016 in California as a response to fragmented tools in customer engagement and revenue operations for sales teams.[1][3] While specific founders are not detailed in available records, the company emerged amid a crowded CRM market, targeting B2B sales challenges like extended cycles and tool overload.[2] Early traction came through product innovation: the 2018 Aspen release introduced unprecedented customization for small businesses, ditching one-size-fits-all models, followed by the 2019 Bonsai release adding marketing automation for efficient customer loyalty and insights.[3] With a lean sales team, it pivoted to product-led growth via free trials and content marketing, raising $25.9 million across one funding round to fuel development despite competition.[2][3]
FreeAgent CRM rides the wave of CRM consolidation and work management unification in a market bloated with 800+ tools, where sales teams face fatigue, longer cycles, and CFO-driven cost cuts.[2] Its timing aligns with the post-2020 shift to efficient, customizable platforms for remote/hybrid B2B sales, emphasizing product-led acquisition over heavy sales teams.[2] Market forces like rising SaaS pricing pressure and demand for integrated revenue ops favor its lean, all-in-one model, helping small businesses and sales orgs build loyalty without complexity.[2][3] By prioritizing SEO/content and flexibility, it influences the ecosystem through brand affinity in niche searches (e.g., sales team management), challenging giants via accessibility and rapid iteration.[2][4]
FreeAgent CRM is poised to expand via deeper marketing automation and AI-enhanced customization, capitalizing on its $25.9M funding for feature velocity amid CRM market growth.[2][3] Trends like AI-driven personalization and further tool consolidation will shape its path, potentially boosting revenue beyond $5M as B2B sales prioritize efficiency.[2][3] Its influence may evolve from niche challenger to ecosystem staple, influencing sales workflows by proving lean, user-first platforms can thrive—echoing its origin as a 2016 disruptor in a crowded field.[1][2]
FreeAgent CRM has raised $19.0M across 2 funding rounds. Most recently, it raised $13.0M Series A in April 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2021 | $13.0M Series A | Altara Ventures | Adverb Ventures, Ascension Ventures, Jean de Fougerolles, Bain Capital Ventures, BlueRun Ventures, Flucas Ventures, Grotech Ventures, H.I.G. Capital, Jetstream, Pelion Venture Partners, South Park Commons, Trust Fund, Weekend Fund, Gautam Gupta, Jeremy Cai, Nik Sharma, Sahin Boydas, Todd Pedersen |
| Feb 1, 2018 | $6.0M Seed | Kevin Haverty, Ron Wohl, BlueRun Ventures |