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Frank & Oak is a direct-to-consumer sustainable fashion brand based in Montreal, Quebec, that designs and retails eco-friendly apparel for men and women. The company operates primarily through its technology-driven ecommerce platform, which is supplemented by a network of physical retail storefronts across Canada. Operating as a certified B Corp under the leadership of Chief Executive Officer Jeremy Brown, the enterprise utilizes nature-based fabrics and fair labor practices to manufacture its clothing lines. The apparel retailer has scaled its operations to support a workforce of 241 employees while generating approximately $119.6 million in annual revenue. To finance its expansion, the business has secured $20 million in total venture funding, highlighted by a $15 million Series B investment round led by Goodwater Capital. Frank & Oak was founded in 2012 by Hicham Ratnani and Ethan Song.
Frank & Oak has raised $40.0M across 4 funding rounds.
Frank & Oak has raised $40.0M in total across 4 funding rounds.
Frank & Oak has raised $40.0M across 4 funding rounds. Most recently, it raised $16.0M Series C in February 2018.
Frank & Oak is a Canadian sustainable apparel and lifestyle brand, not a pure technology company. Founded in 2012 as an online-only menswear retailer in Montreal, it has evolved into a certified B Corp with omnichannel presence, including physical stores across Canada and the US, focusing on eco-friendly clothing and accessories.[1][2][6] The brand serves conscious consumers seeking durable, responsibly made products for men and women, solving problems like fast fashion's environmental impact through sustainable materials, carbon-neutral deliveries, and circular design principles; it uses technology like AI, data analytics, and Shopify integrations to personalize experiences and optimize operations, achieving 47% lower retail costs and higher omnichannel customer lifetime value.[2][3][6]
Frank & Oak was co-founded in 2012 by Ethan Song and others in Montreal's Mile End neighborhood, starting as an online menswear retailer targeting creatives and entrepreneurs with a "tech-first" approach emphasizing community, personalization, and integration.[1][4][6] The idea emerged from a desire to blend fashion with technology for better customer experiences, quickly gaining traction: by 2013, it opened its first Toronto flagship store; 2015 saw six Canadian locations and women's apparel launch based on customer feedback; loyalty grew to 1.6 million online members.[1][4] Acquired by Unified Commerce Group in 2020, it pivoted further toward sustainability, relaunching apps with features like stylist chat and beacon tech while expanding eco-initiatives.[2][5]
Frank & Oak rides the omnichannel retail and sustainable fashion trends, leveraging tech to break down online-offline barriers amid rising e-commerce (post-2020) and consumer demand for eco-conscious brands.[1][2][7] Timing aligns with data-driven personalization booms—using feedback loops, AI, and EVs for faster, greener fulfillment—capitalizing on market forces like doubled omnichannel LTV and regulatory pushes for transparency.[1][2][3] It influences the ecosystem by modeling "tech-first" retail for apparel peers, proving Shopify/Tulip integrations drive growth while prioritizing planet-friendly practices, inspiring B Corps in fashion.[2][4][6]
Frank & Oak's blend of tech personalization and sustainability positions it for expanded US growth, more EV logistics, and AI-enhanced circularity like resale programs. Trends like BNPL (e.g., Klarna) and hyper-local fulfillment will boost loyalty, potentially scaling stores and app features amid climate-aware shopping. Its evolution from menswear startup to mindful leader underscores adaptability, tying back to its core mission of inspiring better living through innovative, responsible products.[2][5][6]
Frank & Oak has raised $40.0M in total across 4 funding rounds.
Frank & Oak's investors include Amasia, AME Cloud Ventures, Cota Capital, Cultiv8 Funds Management, Goodwater Capital, Hardware Club, SparkLabs Global Ventures, SparkLabs Group, Suli, Winklevoss Capital, Noosheen Hashemi, Investissement Québec.
