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Fraiche is a technology company.
Fraiche offers smart-fridge solutions, delivering fresh, gourmet meals and snacks directly to corporate offices. The company provides 24/7 access to chef-prepared, locally sourced food, emphasizing sustainable packaging and daily replenishment. An integrated mobile app facilitates seamless selection and purchase, streamlining on-site culinary experiences.
Founded in 2019 by Paul Bernier, with Tximista Lizarazu also instrumental, Fraiche addressed a clear market need for superior, convenient, sustainable food in corporate environments. The founders identified demand for high-quality, responsible meals, leading to their smart-fridge service.
Fraiche serves corporate clients providing accessible, fresh, quality dining for employees. Its clientele includes modern workplaces prioritizing convenience, health, and sustainable practices. The company envisions a healthier, more responsible future for office dining, aspiring to achieve net-zero environmental impact.
Fraiche has raised $2.0M across 1 funding round.
Fraiche has raised $2.0M in total across 1 funding round.
Fraiche has raised $2.0M in total across 1 funding round.
Fraiche's investors include Jean Moueix, Julien Caron, Pascal Rigo, Newlab.
Fraîche is a New York-based technology-enabled food service startup that provides fresh, sustainable meals and snacks to office workplaces via smart fridges stocked daily and a companion mobile app.[2][3] It serves corporate offices seeking healthier, convenient food options, solving the problem of unreliable office catering by offering 24/7 access to premium items from partners like Le Botaniste and Egg Shop, plus future private-label products, with companies subsidizing per employee.[2][3] With 50-99 employees and $5M-$10M in revenue, Fraîche has shown strong growth momentum: early pilots exceeded forecasts (usage 3-4 times daily per fridge, revenue $80K-$150K per machine annually), securing 10 locations by late 2021 and targeting 100 by end-2023, fueled by post-COVID office returns.[1][2]
Fraîche was founded in early 2019 by Tximista Lizarazu (Txim), a food enthusiast with a vision to elevate sustainable office food in New York City, alongside co-founder Paul.[3] The idea emerged from recognizing the need for convenient, high-quality meals in offices, using smart fridges for 24/7 access; they secured initial funding and launched five pilots just as COVID-19 struck in 2020, turning the first year into a learning period on food needs, office partnerships, and tech reliability.[3] Post-pandemic, growth accelerated: in 2021, they raised new capital, hit early traction with double forecasted spend ($10K/month per company), and onboarded operations expert Julie Kurtian, whose scaling expertise propelled expansion amid return-to-office trends.[2][3] Backed by food-tech angels from France and the US, the team grew from a small core to eight by late 2021, planning 20 by mid-2022.[2][4]
Fraîche rides the return-to-office wave post-COVID, capitalizing on companies investing in employee perks to boost retention amid hybrid work trends.[2][3] Timing is ideal: offices rebounding in 2021-2022 created demand for frictionless amenities, with investors like Romain Afflelou backing "world of tomorrow" plays in food mobility.[2] Market forces favoring it include rising wellness focus (healthier alternatives to junk food), sustainability mandates, and proptech growth in office infrastructure; it influences the ecosystem by normalizing smart-fridge foodtech, potentially expanding to non-office venues and inspiring competitors in workplace wellness.[2][3]
Fraîche is poised for multi-city expansion beyond NYC, leveraging its tech-sustainability edge to capture the $B+ workplace perks market as offices fully hybridize.[2] Trends like AI-optimized stocking, global food partnerships, and ESG pressures will shape its path, with influence growing via network effects in foodtech. Watch for 100+ locations and team scaling by 2026, solidifying its role in nourishing the post-pandemic workforce—echoing its mission to sustain offices for the future.[2][3]
Fraiche has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 17, 2021 | $2.0M Seed | Jean Moueix, Julien Caron, Pascal Rigo, Newlab |