Foxtale

Foxtale is a direct-to-consumer skincare brand based in Chennai, India, that develops science-backed beauty products formulated specifically for the local climate and diverse Indian skin types. The privately held company operates its own research and development laboratory, where specialized product formulations undergo a rigorous testing period of 12 to 18 months prior to commercial release. Positioning itself as a localized alternative to foreign cosmetics that use unsuitable ingredients for hot weather, the enterprise targets a future financial milestone of building a ₹1000 Crore company operating at a 20% EBITDA margin. The organization's product development initiatives are guided by a team of skincare specialists, marketing experts, and medical professionals, including key research partner Dr. Surin. Initially funded through personal savings before scaling its direct retail sales model, Foxtale was founded in 2021 by Romita Mazumdar.