Forrester Research
Forrester Research is a company.
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Leadership Team
Key people at Forrester Research.
Forrester Research is a company.
Key people at Forrester Research.
Key people at Forrester Research.
Forrester Research is a leading independent research and advisory firm founded in 1983, specializing in providing data-driven insights, consulting, and events to help business and technology leaders navigate customer experience, digital transformation, AI, and emerging technologies.[1][2][4] Headquartered in Cambridge, Massachusetts, with over 1,500 global employees serving clients including 61% of the Fortune 100 across Asia Pacific, Europe, and North America, Forrester generated $432.5 million in revenue for 2024 through its proprietary research models like Consumer Technographics® and Business Technographics®, focusing on customer obsession to accelerate growth and decision-making.[3][4] Its mission centers on empowering leaders in technology, customer experience, marketing, sales, product, security, and risk functions to execute initiatives faster with bold, customer-centered strategies.[4][5]
Forrester Research was founded in 1983 by George F. Colony in Cambridge, Massachusetts, as a firm dedicated to analyzing technology's impact on business.[1][2][4] Colony, who remains chairman and CEO, established it amid the early personal computer revolution, initially focusing on proprietary research to guide executives on tech-driven changes.[1][3] Key evolution included its 1997 IPO for expansion capital, global offices starting with Amsterdam in 1998 and San Francisco in 2002, and acquisitions like Giga Information Group (2003) for tech expertise, JupiterResearch (2008), Springboard Research (2011), and SiriusDecisions (2019) to broaden coverage in consumer data, B2B insights, and sales strategies.[1][2][3] Pivotal moments include launching Consumer Technographics® in 1997—the longest-running tech adoption survey—and its 2025 AI Access platform, the first AI-led research service by a major firm, marking its shift to fast, self-service insights.[2]
Forrester rides the wave of digital transformation and AI acceleration, providing critical intelligence on how technologies reshape customer behavior, B2B buying, and business models amid rapid shifts like generative AI and cybersecurity threats.[2][4] Its timing is ideal in an era of data overload, where leaders need objective, forward-looking insights—evident in its pioneering CX methodologies (1998) and 2025 AI Access—to cut through hype and inform trillion-dollar tech investments.[2] Market forces like rising customer expectations, regulatory pressures on privacy/risk, and global digitization favor Forrester, as customer-obsessed firms outperform others in growth and profitability.[4][5] It influences the ecosystem by shaping strategies for enterprises, governments, and innovators, injecting decades of wisdom into 4,000+ organizations and fostering bolder tech adoption worldwide.[3][5]
Forrester is poised to deepen its AI leadership with expansions like AI Access, targeting faster insights amid exploding demand for real-time advisory in a post-2025 AI boom.[2] Trends such as agentic AI, privacy-first CX, and sustainable tech will shape its trajectory, leveraging its survey scale and acquisition synergies to predict adoption waves. Its influence may evolve from traditional reports to embedded, AI-driven platforms, solidifying its role as the North Star for customer-obsessed growth in fragmented markets—echoing its founding vision of demystifying tech's business impact.[1][4]
