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Fornova is a technology company.
Fornova empowers the global travel & hospitality industry to optimize distribution, generate demand, and maximize revenue through advanced data analytics.
Fornova has raised $7.0M across 1 funding round.
Fornova has raised $7.0M in total across 1 funding round.
Fornova has raised $7.0M in total across 1 funding round.
Fornova's investors include A/O PropTech.
Fornova is a Series C-stage technology company founded in 2010 that provides business intelligence (BI) solutions for the global travel and hospitality industry, specializing in hotel distribution, revenue optimization, and competitive intelligence[1][2][3][4]. Its cloud-based platform monitors rates, digital distribution across OTAs and metasearch sites, marketing spend, and operational analytics, serving over 20,000 hotels worldwide, including major chains and OTAs, to streamline operations, boost direct bookings, and maximize revenue[1][2][3]. With 51-200 employees across 10 countries and $24M raised (last round $7M six years ago), Fornova tracks 1.25 billion rates monthly from 72 countries using patented scanning technology[1][2][3].
The platform integrates data from sales, management, IT, F&B, customer service, and ticketing, offering unified dashboards for real-time insights into guest behavior, channel performance, and occupancy risks[1][2][3]. Key products include rate shopping tools, distribution intelligence (e.g., FornovaDI with Google PPS), and revenue analytics, enabling hotels to enhance market share, ROI, and profitability[1][2].
Fornova was founded in 2010 in Israel by two technology innovators passionate about hotel business intelligence, starting with patented technologies to scan and analyze online marketplace data for pricing, ranking, and presentation across direct and indirect channels[4]. Based initially in Yoqne'am (later Ramat Yishay), the company grew rapidly, expanding to over 100 employees by 2019 with offices in London, New York, Israel, and Amsterdam[3][4][5]. A pivotal moment came in 2019 with the acquisition of Tel Aviv-based HotelsBI, enhancing its enterprise-ready BI platform to break data silos for hotel chains and provide holistic views of distribution[4].
Early traction focused on large hotel groups and brands, proving value in aligning properties' practices and optimizing budgets, which propelled global adoption to 15,000+ hotels by 2019 and 20,000+ today[2][4]. The team of researchers, engineers, and data scientists has since emphasized machine intelligence for real-time analysis and automation[2][5].
Fornova rides the travel tech wave of data-driven revenue management and distribution optimization, accelerated by post-pandemic recovery, digital transformation in hospitality, and the rise of OTAs/metasearch dominating bookings[1][2][3][4]. Timing aligns with hotels' need for real-time BI amid volatile demand, programmatic advertising growth (e.g., Google PPS), and AI-powered personalization, where fragmented data silos hinder chains' competitiveness[2][4]. Market forces like increasing OTA power and direct booking pressures favor Fornova's tools, which empower 20,000+ properties to counterbalance intermediaries, cut marketing waste, and leverage massive datasets for edge in a $1T+ industry[2][3].
It influences the ecosystem by setting BI standards—pioneering patented scanning for 1.25B rates/month—and partnering with PMS providers like mycloud, fostering integrated solutions that boost industry-wide efficiencies, direct revenue, and profitability[2][3][4].
Fornova is poised to expand its machine intelligence for fully automated, real-time distribution optimization, dynamically adjusting channels and budgets amid AI advancements in travel tech[2][4][5]. Trends like hyper-personalized guest experiences, sustainable travel data analytics, and Web3/metaverse bookings will shape its path, with potential for further acquisitions or Series D funding to scale beyond hotels into airlines/tours[1][3]. Its influence may evolve from BI leader to full revenue orchestration platform, solidifying dominance as data volumes explode—turning raw hotel data into the ultimate competitive weapon, much like its founding mission to crack distribution challenges.
Fornova has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series C in September 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2019 | $7.0M Series C | A/O PropTech |