Forestreet
Forestreet is a company.
Active
Updated: ·
Financial History
Total Raised
N/A
Valuation
N/A
Leadership Team
Key people at Forestreet.
Forestreet is a company.
Key people at Forestreet.
Key people at Forestreet.
Forestreet is a London-based SaaS company founded in 2017 that builds an AI-powered market intelligence and supplier discovery platform.[1][2][3][4] It serves procurement teams and businesses by solving the problem of slow, biased, or labor-intensive market research, enabling users to map suppliers, products, and categories in minutes rather than months using real-time web data analysis.[1][2][3] The platform de-risks supply chains, identifies trends, and uncovers diverse suppliers without relying on static databases or sponsored content, empowering agile decision-making amid supply chain disruptions.[2][5] Forestreet has raised funding through Series A (£2.75M from Guinness Ventures in 2022) and Series B (completed by 2025), employs around 28 people, and operates as a B Corp committed to ethical, net-zero practices with revenue under $5M.[1][3]
Forestreet originated from frustration with outdated market intelligence tools like low-quality databases, opinion-driven analyst reports, and manual Google searches, which founders identified as inadequate five years before their "About Us" page (around 2020).[3] Incorporated on January 18, 2017, as THE PACEMAKERS PARTNERS LIMITED (renamed FORESTREET LTD by August 2017), the company is headquartered at 77 Farringdon Road, London.[1][4] Key figures include engineering leaders Rasa Rhodes and Denny Wong, supported by a "Blue-Chip" leadership team shaped by feedback from industry leaders.[3] Early traction came from developing an AI engine that processes millions of data points for real-time market mapping, leading to a £2.75M Series A from Guinness Ventures in 2022 and a Series B by 2025, fueling product expansion.[1][3]
Forestreet rides the wave of AI democratization in procurement and supply chain resilience, addressing "permacrisis" through agile supplier discovery amid nearshoring, ally-shoring, and post-rationalization shifts.[5] Its timing aligns with surging demand for real-time intelligence as organizations rethink sourcing for competitiveness, countering years of supplier consolidation.[5] Market forces like supply chain volatility and the need for unbiased data favor its web-native approach over traditional research models stagnant for decades.[3][5] By enabling instant scouting, Forestreet influences the ecosystem, empowering procurement to drive innovation, diversity, and agility without external dependencies.[2]
Forestreet is poised to expand as AI reshapes procurement, with recent Series B funding supporting product investment and market awareness against legacy research giants.[3] Trends like escalating supply chain risks and AI adoption will amplify its role in resilient sourcing, potentially scaling to broader enterprise use cases beyond discovery.[5] Its influence may evolve toward deeper analytics or integrations, solidifying as the go-to for unbiased, on-demand market expertise—transforming how businesses stay ahead in volatile landscapes, much like its origins disrupted stale intelligence tools.[3]
