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Key people at Forestreet.
Forestreet is a London, England-based software company that provides an artificial intelligence platform for real-time supplier discovery and market mapping across more than seventy global languages. The organization currently operates with approximately 28 employees and generates an estimated $1.7 million in annual revenue through its standard software as a service subscription model. Its technology serves procurement teams, category managers, and private equity funds by automating vendor research, creating unbiased lists, and generating supply chain intelligence without relying on static databases or traditional consultancies. Forestreet raised a total of $5 million in funding, including a £2.75 million Series A round led by Guinness Ventures, before being acquired by procurement intelligence firm Beroe in September 2025. The enterprise software company was originally founded in 2017 by former PwC partner David Doyle alongside his initial founding team.
Key people at Forestreet.
Forestreet is a London-based SaaS company founded in 2017 that builds an AI-powered market intelligence and supplier discovery platform.[1][2][3][4] It serves procurement teams and businesses by solving the problem of slow, biased, or labor-intensive market research, enabling users to map suppliers, products, and categories in minutes rather than months using real-time web data analysis.[1][2][3] The platform de-risks supply chains, identifies trends, and uncovers diverse suppliers without relying on static databases or sponsored content, empowering agile decision-making amid supply chain disruptions.[2][5] Forestreet has raised funding through Series A (£2.75M from Guinness Ventures in 2022) and Series B (completed by 2025), employs around 28 people, and operates as a B Corp committed to ethical, net-zero practices with revenue under $5M.[1][3]
Forestreet originated from frustration with outdated market intelligence tools like low-quality databases, opinion-driven analyst reports, and manual Google searches, which founders identified as inadequate five years before their "About Us" page (around 2020).[3] Incorporated on January 18, 2017, as THE PACEMAKERS PARTNERS LIMITED (renamed FORESTREET LTD by August 2017), the company is headquartered at 77 Farringdon Road, London.[1][4] Key figures include engineering leaders Rasa Rhodes and Denny Wong, supported by a "Blue-Chip" leadership team shaped by feedback from industry leaders.[3] Early traction came from developing an AI engine that processes millions of data points for real-time market mapping, leading to a £2.75M Series A from Guinness Ventures in 2022 and a Series B by 2025, fueling product expansion.[1][3]
Forestreet rides the wave of AI democratization in procurement and supply chain resilience, addressing "permacrisis" through agile supplier discovery amid nearshoring, ally-shoring, and post-rationalization shifts.[5] Its timing aligns with surging demand for real-time intelligence as organizations rethink sourcing for competitiveness, countering years of supplier consolidation.[5] Market forces like supply chain volatility and the need for unbiased data favor its web-native approach over traditional research models stagnant for decades.[3][5] By enabling instant scouting, Forestreet influences the ecosystem, empowering procurement to drive innovation, diversity, and agility without external dependencies.[2]
Forestreet is poised to expand as AI reshapes procurement, with recent Series B funding supporting product investment and market awareness against legacy research giants.[3] Trends like escalating supply chain risks and AI adoption will amplify its role in resilient sourcing, potentially scaling to broader enterprise use cases beyond discovery.[5] Its influence may evolve toward deeper analytics or integrations, solidifying as the go-to for unbiased, on-demand market expertise—transforming how businesses stay ahead in volatile landscapes, much like its origins disrupted stale intelligence tools.[3]
