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ForceManager is a technology company.
ForceManager provides a specialized mobile-first Customer Relationship Management (CRM) platform tailored for field sales teams. This sales accelerator offers tools for client interaction management, activity tracking, and route optimization. Integrating artificial intelligence, the platform delivers actionable insights and automates routine tasks, enhancing productivity and streamlining sales for remote representatives.
The company was founded in 2011 by Oscar Macia and Xavier Bisbal. Their insight stemmed from the limitations of traditional CRM for mobile sales forces. Macia and Bisbal created a next-generation CRM, effective for sales professionals on the field, addressing a crucial market need for real-time interactions and reporting.
ForceManager's platform serves B2B sales organizations, helping them boost efficiency and accelerate sales performance. The company's vision centers on transforming field sales operations through intuitive, data-driven tools integrated seamlessly into daily workflows. This approach aims to maximize selling opportunities and drive sustained growth for its clientele via continuous innovation.
ForceManager has raised $15.7M across 3 funding rounds.
ForceManager has raised $15.7M in total across 3 funding rounds.
ForceManager (now operating as Sage Sales Management after acquisition by Sage) is a mobile-first CRM and sales acceleration platform that helps B2B field sales teams log activities automatically, prioritize opportunities, and boost productivity through analytics and AI-driven insights[6][1].
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: ForceManager carved a practical niche by making CRM work for field reps; acquisition by Sage positions its mobile-first, AI-enabled sales capabilities to scale across a much larger SMB ecosystem while accelerating tighter CRM-ERP/financial integration for mid-market customers[6][1].
ForceManager has raised $15.7M in total across 3 funding rounds.
ForceManager's investors include Imran Akram, AXA Strategic Ventures, Nauta Capital, Banco Sabadell, Histemi, Sie Ventures, Fons Enginyers.
ForceManager has raised $15.7M across 3 funding rounds. Most recently, it raised $12.0M Series B in November 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2017 | $12.0M Series B | Imran Akram | AXA Strategic Ventures, Nauta Capital, Banco Sabadell, Histemi, Sie Ventures |
| May 1, 2014 | $3.0M Series A | Nauta Capital | Histemi |
| Feb 20, 2013 | $730K Other Equity | Fons Enginyers |