Force Impact Tech
Force Impact Tech is a company.
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Leadership Team
Key people at Force Impact Tech.
Force Impact Tech is a company.
Key people at Force Impact Tech.
Key people at Force Impact Tech.
Force Impact Technologies Inc. (FIT) develops the FITPlatform, a sports safety solution centered on the FITGuard, a smart mouthguard that measures head impact force in real-time, providing visual and wireless alerts.[1][3][5] It serves athletes, coaches, teams, and medical professionals by addressing concussion risks and sports injuries through a mobile app for impact data access, baseline neurological exams, and cloud-based analytics for customizable reporting—data can be exported to healthcare providers.[1][6] The company, founded in 2016 and based in Los Angeles (with some operations in Phoenix), reports $7.6 million in revenue and focuses on sports data analytics, public safety, and wearable tech, showing steady growth via venture challenges and investors like MiLA Capital.[1][2]
Founded in 2016 in Los Angeles, California, FIT emerged from a need to combat head injuries in contact sports, driven by founders with expertise in life sciences, hardware, and athletics.[1][5] CEO Anthony Gonzales brings life sciences, hardware, regulatory, and supply chain experience; Co-founder/COO Bob Merriman is a lifelong athlete and Brazilian Jiu-Jitsu black belt; and Chief Research Officer Susie Merriman leads research efforts.[1] Early traction came from participations in the Global Sport Venture Challenge Summit '19 and Fall 2018, plus backing from ASU Global Sport Institute, validating their platform for impact monitoring.[1] Pivotal moments include building the FITGuard as a custom mouthguard integrated with software for real-time risk detection.[4][5]
FIT rides the wearable sports tech and concussion awareness trend, amplified by rising scrutiny on athlete safety post-CTE scandals in NFL and youth sports.[1][3][4] Timing aligns with post-2020 investments in health monitoring, as COVID-19 heightened focus on injury prevention and data analytics in sports.[4] Market forces like regulatory pushes for head impact reporting (e.g., youth leagues) and demand for real-time biomechanics data favor FIT, positioning it to influence ecosystems by standardizing impact tracking—potentially partnering with leagues for widespread adoption and reducing long-term healthcare costs.[1][5][6]
FIT is poised for expansion into youth and amateur sports, leveraging its platform for AI-enhanced predictive analytics on injury risks amid growing wearable adoption.[1][3] Trends like advanced sensors and telehealth integration will shape growth, potentially scaling revenue through team subscriptions and global leagues. Its influence may evolve from niche innovator to ecosystem standard-setter, empowering safer athletics—building on its mission to deliver actionable data that started with a single smart mouthguard.[4][5]
