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§ Private Profile · Los Angeles, CA, USA
Sustainable clothing company offering apparel for women, men, and children through a closed-loop system with Take Back Bag textile recycling.
For Days has raised $7.8M across 2 funding rounds.
Key people at For Days.
For Days has raised $7.8M in total across 2 funding rounds.
For Days is a sustainable apparel company based in Hawthorne, California, that operates a closed-loop retail platform designed to recycle textiles and actively prevent excess landfill waste. The organization sells organic cotton clothing, beauty products, and home goods while utilizing a proprietary Take Back Bag program that allows consumers to return worn items from any brand for recycling and future store credit. Operating with fewer than 25 employees, the business generates under $5 million in annual revenue and successfully processed over 1,500 pounds of clothing shortly after its initial public launch. To support its circular economy initiatives, the enterprise secured $2.8 million in seed funding backed by a syndicate of prominent institutional investors including Rosecliff Ventures, Collaborative Fund, and Congruent Ventures. For Days was officially founded in 2018 by co-founders Kristy Caylor and Mary Saunders.
For Days is a sustainable fashion company and recycling platform launched in 2018, focused on ending clothing waste through a closed-loop system.[1][3][5] It offers 100% recyclable organic basics, a curated marketplace of sustainable styles, and the innovative Take Back Bag program, where customers recycle any unwanted clothing (even from other brands) to earn credits for future purchases, diverting millions of garments from landfills.[1][2][6][8] Serving eco-conscious consumers and retailers, For Days tackles fashion's waste crisis—addressing landfill overflow, resource depletion, and emissions—while promoting circularity with rewards that make sustainability financially appealing; as of 2023, it has sold 275K bags, saving 439 million gallons of water and preventing 41.5 million pounds of CO2 emissions.[8] With 11-50 employees in California and revenue around $10M, the company shows steady growth in the booming eco-fashion sector.[2]
For Days was founded in 2018 by Kristy Caylor (CEO) and Mary Saunders, emerging as the first circular fashion brand with a zero-waste, closed-loop model.[1][3][5][6] Caylor, a serial entrepreneur, previously co-founded Maiyet—a luxury brand blending high design with social impact—and built businesses at Gap Inc., including Banana Republic Japan and Gap’s (RED) division, giving her deep expertise in ethical apparel scaling.[1][3][5] The idea stemmed from Caylor's passion for fixing fashion's waste problem: fast fashion's disposability and poor recycling rates inspired the Take Back Bag, starting as a subscription for swappable T-shirts that evolved into a broader recycling rewards platform and marketplace.[5][6][8] Early traction came from its pioneering recyclability claims and outspoken advocacy, with Caylor's speaking engagements highlighting textile repurposing challenges.[1]
For Days rides the circularity and sustainable fashion wave, capitalizing on rising consumer demand for eco-options amid fast fashion's backlash—global textile waste hits 92 million tons yearly, with recycling rates under 1%.[1][2] Timing aligns with regulatory pushes (e.g., UN SDGs on waste) and tech integrations like loyalty platforms, positioning it against competitors like Reformation while enabling retailer partnerships via its rewards tech stack (WordPress, LiveIntent).[1][2] Market forces favor it: eco-retail growth, Gen Z preferences, and supply chain scrutiny amplify its model, influencing the ecosystem by normalizing take-back programs, educating on blended-fiber recycling, and proving profitability in zero-waste (e.g., synergies with brands like Outerknown).[2][8] As a small, agile player, it drives industry standards for transparency and impact measurement.[2]
For Days is poised to expand its platform beyond basics into full retailer integrations and global take-back networks, leveraging 2023 impacts for scaled partnerships amid tightening ESG mandates.[2][8] Trends like AI-driven sorting, policy-driven extended producer responsibility, and resale booms will propel it, potentially evolving from niche brand to infrastructure for circular fashion. Its influence may grow by standardizing rewards, pressuring incumbents to adopt closed loops—reinforcing its opening mission to end waste through accessible, rewarding change.[1][2]
For Days has raised $7.8M across 2 funding rounds. Most recently, it raised $5.0M Series A in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $5M Series A | — | Alumni Ventures | Announced |
| Nov 13, 2018 | $2.8M Seed | Michael Murphy | Bleu Capital, Closed Loop Partners, Taylor Greene, Congruent Ventures, Gramercy Fund, Ride Ventures, Third Prime | Announced |
Key people at For Days.
For Days has raised $7.8M in total across 2 funding rounds.
For Days's investors include Alumni Ventures, Michael Murphy, Bleu Capital, Closed Loop Partners, Taylor Greene, Congruent Ventures, Gramercy Fund, Ride Ventures, Third Prime.
