Foodsmart is a technology company.
Foodsmart has raised $47.0M across 3 funding rounds.
Foodsmart has raised $47.0M in total across 3 funding rounds.
Foodsmart has raised $47.0M in total across 3 funding rounds.
Foodsmart's investors include Acequia Capital, A'Z Angels, Cadenza Capital Management, Kleiner Perkins, Mayfield, NFX, Norwest Venture Partners, Paradigm, Picus Capital, Plum Alley Investments, QED Investors, Sapphire Ventures.
Foodsmart is a San Francisco-based technology company that provides a leading telenutrition and foodcare platform, combining personalized nutrition counseling from registered dietitians with digital tools like meal planning, dietary assessments, and an online food marketplace.[1][2][5] It serves over 3 million members through partnerships with health plans, employers (including >20% of Fortune 500), Medicaid, Medicare Advantage, and commercial insurers, addressing food insecurity, chronic conditions like obesity and diabetes, and general wellness by making healthy eating accessible, affordable, and convenient.[2][4][5] The platform solves barriers to nutrition by integrating telenutrition, food delivery (via Instacart, Grubhub, Walmart), SNAP/EBT support, grocery discounts, and behavior change tools, driving clinical outcomes like weight loss, HbA1c reduction, and cost savings (e.g., $168 PMPM for GLP-1 users).[4][7] Foodsmart shows strong growth momentum, expanding from 2.2 million to over 3 million members, recent executive hires in tech, CX, and finance, and leadership in the emerging food-as-medicine category.[1][4]
Foodsmart was founded in 2010 by Dr. Jason Langheier and Milo Krastev, initially as Zipongo, a digital nutrition platform offering personalized meal recommendations based on biometrics and preferences.[1][6] Langheier, with a public health background, and Krastev, who later served as CFO and Head of Growth, launched it to promote healthier food choices amid rising chronic diseases.[1][4] The idea emerged from recognizing gaps in accessible nutrition guidance, evolving from basic meal planning to a comprehensive telenutrition service with dietitian networks and food access tools.[1][2] Early traction came through health plan integrations and SNAP partnerships; pivotal moments include rebranding to Foodsmart, scaling to millions of users across major insurers, and recent expansions like food-as-medicine pilots with Instacart yielding proven health and cost benefits.[4][5]
Foodsmart rides the food-as-medicine trend, where nutrition is integrated into healthcare to combat chronic diseases amid rising GLP-1 adoption and food insecurity affecting millions.[4][5] Timing aligns with post-pandemic telehealth growth, CMS reimbursements for medical nutrition therapy, and demand for personalized digital health post-COVID behavior shifts.[2][4] Market forces like health plan cost pressures (e.g., pharmacy savings), SNAP expansions, and grocery delivery booms (Instacart partnerships) favor its model, positioning it against competitors in digital wellness by emphasizing dietitian-led, equitable access over generic apps.[1][7] It influences the ecosystem by pioneering foodcare—blending telenutrition, benefits management, and delivery—driving industry standards for outcomes-based nutrition tech and underserved populations.[4]
Foodsmart is poised to dominate foodcare as health systems prioritize preventive nutrition, with next steps including national scaling via new exec hires, deeper GLP-1 integrations, and expanded food benefit management.[4] Trends like AI-enhanced personalization, value-based care mandates, and rising food prescription programs will accelerate growth, potentially doubling membership amid $100B+ U.S. chronic disease spend. Its influence may evolve from telenutrition pioneer to full-stack foodcare leader, redefining accessible health tech and delivering sustained ROI for partners—echoing its origins in making wellness simple for all.[1][4][5]
Foodsmart has raised $47.0M across 3 funding rounds. Most recently, it raised $25.0M Series C in March 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2021 | $25.0M Series C | Acequia Capital, A'Z Angels, Cadenza Capital Management, Kleiner Perkins, Mayfield, NFX, Norwest Venture Partners, Paradigm, Picus Capital, Plum Alley Investments, QED Investors, Sapphire Ventures, sequel, Tachyon Ventures, Tectonic Capital, Triatomic Capital, Apoorva Ruparel, Bradley Horowitz, Jason Haider, Musaab Hakami, Russell Cook | |
| Nov 1, 2016 | $18.0M Series B | Kleiner Perkins, Mayfield, NFX, Plum Alley Investments, Tachyon Ventures, Tectonic Capital, Triatomic Capital, Bradley Horowitz, Jason Haider, Seae Ventures | |
| Jul 1, 2012 | $4.0M Seed | Bullpen Capital, ENIAC Ventures, Founder Collective, Lerer Hippeau |