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Key people at foodora.
foodora was founded in 2014 by Manuel Thurner (Co-Founder and CTO).
Based in Munich, Germany, foodora operates an online food delivery platform that connects urban consumers and corporate clients with a variety of popular local restaurants. The company acts as an intermediary that earns commissions by managing order logistics, digital content, and photography for its various restaurant partners. To execute these logistics, the business utilizes a network of independent bicycle riders who earn approximately €12 per hour to facilitate fast deliveries typically completed within 30 minutes. Operating across approximately 50 cities in 10 countries, the enterprise maintains a corporate workforce of over 5,000 employees, entirely excluding its independent delivery fleet. Under the leadership of CEO Hans Skruvfors, the platform scaled rapidly, at one point hiring 1,200 personnel in a single month before ultimately being acquired by Lieferheld in 2017. Foodora was founded in 2014 by Konstantin Mehl.
foodora was founded in 2014 by Manuel Thurner (Co-Founder and CTO).
Foodora is a leading online food delivery platform that connects customers with local restaurants, managing the full order-to-delivery process for quick, reliable service. Owned by Delivery Hero, it primarily serves urban consumers in Europe seeking fast meals (often under 30 minutes) from diverse cuisines, solving the problem of convenient access to restaurant food without leaving home.[1][2] It partners with nearly 7,000 restaurants across more than 170-200 cities, handling peak loads like 10,000 orders, with a fleet emphasizing bike deliveries for speed and sustainability; growth has been strong since 2014, expanding from Germany to key Nordic and Central European markets like Finland, Sweden, Norway, Austria, Czechia, and Hungary.[1][2]
Foodora launched in Munich, Germany, in February 2014 as Volo GmbH, initially focusing on rapid food delivery. It relocated to Berlin after Rocket Internet acquired it in April 2015, fueling quick expansion; by June 2015, it integrated catering services from Hurrier (Canada), Suppertime (Australia), and Heimschmecker (Austria).[1] In 2018, Delivery Hero took over operations in several markets, while Takeaway.com acquired German units; Delivery Hero rebranded and solidified Foodora in Nordics and beyond, with full functionality in Germany, Sweden, Norway, and Finland by May 2020. This series of acquisitions and rebrands marked pivotal growth moments, evolving it from a startup into a Delivery Hero powerhouse operating in over 50 cities across 10 countries at its peak.[1][2]
Foodora rides the explosive growth of on-demand food delivery, a third-generation model blending e-commerce with logistics amid rising urban demand for convenience post-2014 smartphone boom. Timing aligned with mobile app adoption and pandemic-accelerated habits, favoring platforms with owned fleets over pure aggregators like early competitors.[1][2] Market forces like consumer preference for speed (sub-30 minutes) and sustainability boost it, especially in dense European cities; as part of Delivery Hero, it influences the ecosystem by standardizing quick delivery, pressuring rivals like Deliveroo or DoorDash to match eco-practices and scale, while enabling thousands of restaurants to reach digital-first customers.[1][2]
Foodora's momentum positions it for deeper Nordic and Central European dominance, potentially expanding via Delivery Hero's global resources into more cities amid sustained delivery market growth. Trends like AI-optimized routing, further greening (e.g., electric bikes), and restaurant tech integrations will shape it, evolving its influence from regional speed leader to ecosystem shaper for sustainable urban food access—reinforcing its role as Europe's go-to for meals that arrive before hunger fades.
Key people at foodora.
