FoodHealth

# High-Level Overview

FoodHealth Company is a nutrition intelligence platform that simplifies healthy eating through a science-backed scoring system.[1] The company provides consumers, retailers, and brands with the FoodHealth Score—a 1-100 rating that evaluates food based on nutrient density and ingredient quality—enabling better nutritional choices across the food system.[1] Founded by Samantha Citro Alexander and Chris Fanucchi, FoodHealth (formerly known as bitewell) raised $7.5 million in Series A funding in May 2025 and relocated its headquarters to San Francisco.[1]

The company addresses a critical gap in food transparency: most consumers lack the time and expertise to navigate complex nutritional information when making purchasing decisions.[3] Rather than relying on calorie counts or marketing claims, FoodHealth provides an evidence-based, accessible language for food quality that empowers individuals to make healthier choices without disrupting their shopping habits.[1][3] The platform serves three distinct audiences—consumers seeking personalized guidance, retailers curating product assortments, and brands designing healthier products—positioning itself as infrastructure for the broader food-as-health movement.[1]

Origin Story

Samantha Citro Alexander's personal health journey sparked the company's creation. At age eleven, she developed severe gastrointestinal issues and began experimenting with food elimination to identify triggers.[2] After discovering she was lactose intolerant—a realization that came only after a pediatrician recommended whole milk protein shakes that worsened her condition—Alexander recognized how difficult it is for individuals to understand food's impact on their health.[2] She leveraged marketing and strategic expertise developed during her tenure at Estée Lauder to build FoodHealth Company and its proprietary FoodHealth Score technology.[3]

The company's evolution reflects a strategic pivot in focus. Originally operating as bitewell, the company rebranded in May 2025 to emphasize its shift toward becoming a comprehensive nutrition intelligence provider.[1] This rebrand coincided with the opening of its San Francisco headquarters, signaling ambitions to position itself at the intersection of health systems, retail innovation, and technology.[1]

Core Differentiators

• Science-backed methodology: The FoodHealth Score is developed by data scientists and dietitians and carries FoodMed Certification, demonstrating clinical validation for driving positive health outcomes.[1][3] Research shows that for every 10-point increase in the score, there are meaningful improvements in blood pressure, cholesterol, A1C, and body mass index.[3]

• Simplicity at scale: Unlike nutrition labels requiring consumers to interpret multiple data points, the 1-100 scale provides immediate, intuitive guidance on food quality.[1][3] The score evaluates both nutrient density and ingredient quality, promoting whole grains, healthy fats, protein, and fiber while penalizing artificial colors, harmful additives, and added sugars.[1]

• Multi-stakeholder platform: FoodHealth serves consumers through browser extensions and in-store labels, retailers through portfolio benchmarking and basket-level insights, and brands through reformulation guidance.[1][4] This ecosystem approach creates network effects—as more products are scored and more stakeholders adopt the system, the value increases for all participants.

• Real-world data integration: The company analyzes billions of actual grocery purchases to power insights, enabling it to benchmark shopping patterns across regions and demographics.[4] This data foundation supports both individual recommendations and broader market analysis.

• Expanding personalization: Beyond static product scores, FoodHealth is developing cart and recipe scoring, as well as personalized scores for 25 different physical and mental health conditions.[2] This roadmap positions the company to serve individuals with specific health goals and chronic conditions.

Role in the Broader Tech Landscape

FoodHealth operates at the convergence of three powerful trends: the food-as-medicine movement, health-tech integration, and consumer demand for transparency. As healthcare systems increasingly recognize diet's role in preventing chronic disease, tools that make healthy eating accessible become infrastructure rather than luxury.[1][3]

The company's timing is strategic. Rising obesity rates, diabetes prevalence, and healthcare costs have created urgency around preventive nutrition. Simultaneously, retailers and brands face pressure to reformulate products and demonstrate health credentials to consumers and regulators.[4] FoodHealth's ability to quantify food quality at scale addresses this gap—it transforms subjective health claims into measurable, comparable data.

By standardizing how food quality is evaluated and communicated, FoodHealth influences the broader ecosystem. Retailers gain tools to curate healthier assortments; brands receive clear guidance on reformulation priorities; and consumers gain agency without requiring nutritional expertise.[1] This standardization effect could reshape product development and shelf placement across the food industry.

Quick Take & Future Outlook

FoodHealth is positioned to become foundational infrastructure in the food-health ecosystem. The company's $7.5 million Series A and San Francisco headquarters placement suggest investor confidence in its ability to scale across retail, brand, and consumer channels simultaneously.[1] As personalization expands to condition-specific scoring and cart-level analysis, the platform's utility deepens—moving from a product-level tool to a comprehensive dietary guidance system.

The critical question ahead is adoption velocity. Success depends on whether retailers and brands integrate the FoodHealth Score into their operations, and whether consumers embrace it as a trusted decision-making tool. If achieved, FoodHealth could reshape how Americans understand and purchase food, making the invisible visible and transforming individual choices into measurable health outcomes at scale.