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Foodbomb is a technology company.
Foodbomb has raised $7.0M across 4 funding rounds.
Foodbomb has raised $7.0M in total across 4 funding rounds.
Foodbomb is a marketplace giving you full price transparency across thousands of food products and the freedom to order from hundreds of wholesale suppliers.
Foodbomb has raised $7.0M in total across 4 funding rounds.
Foodbomb's investors include Equity Venture Partners, Matt De Boer, Aura Ventures, Justin Lipman, Tony Gandel.
Foodbomb is a wholesale food marketplace platform that aggregates suppliers into a one-stop shop, enabling restaurants, cafes, caterers, pubs, clubs, and schools to search, compare, and order from over 50,000 products across 19 categories like meat and fruit.[1][2][3] It serves hospitality venues primarily in New South Wales (NSW) and Victoria (VIC), Australia, solving inefficiencies in ordering by providing price transparency, easy invoice reconciliation via Xero integration, and dedicated industry expert support, which saves users up to 70 hours and $3,800 annually in admin time.[2][5] Founded in 2017, Foodbomb raised $4.32M total before being acquired by Ordermentum in September 2023 as part of a $100M merger with a $16M raise, processing $100M in transactions from 13,000 venues.[1]
The platform streamlines procurement for small foodservice businesses, empowering them with supplier choice and cost control tools like standing orders and business insights, while integrating with accounting software for seamless operations.[2][5]
Foodbomb was founded in 2017 by Paul Tory and Josh Goulburn in Surry Hills, Australia, targeting the fragmented wholesale food supply chain for hospitality venues.[1] The idea emerged to create a comprehensive platform for efficient ordering from trusted suppliers, addressing pain points like time-consuming multi-supplier coordination and opaque pricing in the foodservice industry.[2][5] Early traction built quickly, with the company raising AUD$1.4M in a round led by EVP Fund II (Justin Lipman joined the board post-investment) to expand its product and development team.[2] By 2023, it had scaled to handle $100M in transactions across 13,000 venues and over 50 suppliers, culminating in its acquisition by Ordermentum to combine strengths in supplier and venue networks.[1]
Foodbomb rides the digitization wave in foodservice supply chains, capitalizing on post-COVID demands for efficient B2B platforms amid labor shortages and rising costs in Australia's $20B+ hospitality sector.[1][2] Its timing aligns with venues seeking procurement tech to cut overheads—processing $100M in transactions reflects momentum in a market where platforms like it consolidate fragmented suppliers (e.g., vs. paused competitors like Food Supply Network).[1] By merging with Ordermentum, it influences the ecosystem through a national network of 850 suppliers and 40,000+ venues, plus $25M+ in platform investment, accelerating adoption of data-driven ordering and setting standards for transparency in wholesale food tech.[1]
Post-2023 merger, Foodbomb's platform is fully integrated into Ordermentum, positioning it for scaled growth via combined tech stacks and expanded reach beyond NSW/VIC.[1][5] Rising trends like AI-driven inventory forecasting, sustainability tracking in supply chains, and further hospitality recovery will shape its path, potentially boosting transaction volumes amid economic pressures. Its influence may evolve into a dominant Aussie foodservice OS, empowering more independents and attracting global expansion, tying back to its core mission of restoring buying power to venues through tech-enabled simplicity.[1][5]
Foodbomb has raised $7.0M across 4 funding rounds. Most recently, it raised $3.0M Series A in August 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2021 | $3.0M Series A | Equity Venture Partners, Matt De Boer, Aura Ventures, Justin Lipman, Tony Gandel | |
| Dec 1, 2019 | $2.0M Seed | Equity Venture Partners | |
| Apr 8, 2019 | $1.0M Other Equity | Justin Lipman | |
| Apr 1, 2019 | $1.0M Seed | Equity Venture Partners |