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§ Private Profile · New York City, NY, USA
Shopify app providing brand-embedded cashback rewards for ecommerce brands, replacing discounts to boost engagement, AOV, and LTV.
Based in Tel Aviv and New York, Fondue develops a Shopify application that replaces traditional e-commerce discount codes with brand-embedded cashback rewards. The software-as-a-service platform targets direct-to-consumer brands seeking to improve average order value, increase profitability, and drive customer lifetime value without eroding their operating margins. The company generated millions in subscription revenue during its first year of operation and successfully secured $10.5 million in seed funding in September 2022. This financing round was supported by prominent institutional investors including Quiet Capital and Hanaco Ventures, alongside individual backers associated with retail brands like Casper and TheRealReal. Following its rapid initial growth trajectory and market adoption, the business was acquired by the e-commerce SMS marketing platform Postscript in early 2023. Fondue was founded in 2022 by Oren Charnoff, David Herlands, and Abraham Lucey.
Fondue has raised $10.5M across 1 funding round.
Fondue has raised $10.5M in total across 1 funding round.
Fondue has raised $10.5M in total across 1 funding round.
Fondue's investors include Hanaco Ventures, Quiet Capital, Gaingels, Ground Up Ventures, Infinity Ventures, JAM Fund, R-Squared Ventures, Samsung Next, Starting Line, Sugar Capital, Verissimo Ventures.
Fondue has raised $10.5M across 1 funding round. Most recently, it raised $10.5M Seed in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 19, 2022 | $10.5M Seed | Hanaco Ventures, Quiet Capital | Gaingels, Ground UP Ventures, Infinity Ventures, JAM Fund, R Squared Ventures, Samsung Next, Starting Line, Sugar Capital, Verissimo Ventures | Announced |