Folloze is a technology company.
Folloze has raised $29.0M across 3 funding rounds.
Folloze has raised $29.0M in total across 3 funding rounds.
Folloze is a no-code, AI-powered B2B buyer experience platform that enables marketers and sales teams to create personalized digital journeys, launch campaigns 10x faster, and achieve 2–4x higher conversion impact.[1][4] It serves enterprise B2B organizations by solving the challenge of engaging modern buyers through account-based marketing (ABM), full-funnel demand generation, sales plays, and targeted events, using tools like Generator AI for rapid content creation and Content AI for dynamic personalization.[2][4][5] With over 300k campaigns powered and $11B in pipeline generated, Folloze demonstrates strong growth momentum, including a recent $6M debt round in early 2025 and innovations like the Website Engager toolkit launched in March 2024.[1][2]
Founded in 2013 in Palo Alto, California, Folloze emerged from the vision of B2B enterprise marketing, sales, and strategy executives who identified gaps in how sellers engage buyers amid shifting market dynamics.[1][2] Co-founder and CEO Etai Beck brings over 20 years in general management, business strategy, product management, marketing, and sales enablement.[1] Key leadership includes experts like Mary, who pioneered early ABM programs at companies such as Centrify, Microsoft, and Ingram Micro CloudBlue, and later scaled marketing for startups via her consulting firm Infinite Edge.[1] Early traction built on empowering sales with ABM tools for account-specific content and analytics, evolving into a full AI-driven platform that has powered substantial pipeline growth.[1][2]
Folloze rides the wave of AI-driven GTM transformation in B2B marketing, where buyer expectations demand relevance amid privacy shifts and fragmented journeys, making engagement the key currency.[2][3][4] Timing aligns with generative AI adoption—evolving from experiments to full systems using tools like Claude Pro and ChatGPT—enabling marketers to automate research, content, SEO, and personalization at unprecedented speed.[3] Market forces like scaling ABM beyond 1:1 and full-funnel precision favor Folloze, influencing the ecosystem by boosting ROI on martech stacks, accelerating pipeline, and setting standards for signal-based, buyer-led experiences.[1][5]
Folloze is poised to expand its AI Board and Generator Agents, targeting deeper GTM integration and broader adoption in digital sales rooms and content hubs.[3][4] Trends like AI-optimized buyer signals and cookieless personalization will propel growth, potentially pushing toward profitability or further funding amid $33.61M raised.[2] Its influence may evolve from ABM specialist to end-to-end B2B platform leader, revolutionizing how marketers turn signals into outcomes in an always-on digital landscape—empowering them to meet buyers at every pivotal moment.[1]
Folloze has raised $29.0M in total across 3 funding rounds.
Folloze's investors include BMW i Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, TeClub, WestWave Capital.
Folloze has raised $29.0M across 3 funding rounds. Most recently, it raised $13.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $13.0M Series A | BMW i Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, TeClub, WestWave Capital | |
| Oct 1, 2019 | $9.0M Series A | BMW i Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, TeClub, WestWave Capital | |
| Sep 1, 2016 | $7.0M Seed | BMW i Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, TeClub, WestWave Capital |