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§ Private Profile · 950 Tower Ln Ste 750, Foster City, California, 94404, United States
AI-powered B2B buyer experience platform enabling marketers to create personalized digital experiences for B2B marketing and revenue teams.
Based in Foster City, California, Folloze is a B2B SaaS company that develops an AI-powered buyer experience platform for marketing and revenue teams. The no-code platform automates content delivery and provides real-time engagement insights, having powered more than 300,000 digital marketing campaigns and generated $11 billion in pipeline. The company recently expanded its product suite with the Folloze Website Engager toolkit and Folloze X, which introduces autonomous agents for campaign generation and performance tracking. Operating with 93 employees and generating less than $5 million in estimated annual revenue, the firm serves notable enterprise customers including Autodesk, RingCentral, Cisco, and ServiceNow. Folloze has raised $26.3 million in total venture funding across seven investment rounds to support its account-based marketing technology. The enterprise software company was founded in 2013 by Etai Beck, David Brutman, and Michal Skiba.
Folloze has raised $39.6M across 5 funding rounds.
Folloze has raised $39.6M in total across 5 funding rounds.
Folloze is a no-code, AI-powered B2B buyer experience platform that enables marketers and sales teams to create personalized digital journeys, launch campaigns 10x faster, and achieve 2–4x higher conversion impact.[1][4] It serves enterprise B2B organizations by solving the challenge of engaging modern buyers through account-based marketing (ABM), full-funnel demand generation, sales plays, and targeted events, using tools like Generator AI for rapid content creation and Content AI for dynamic personalization.[2][4][5] With over 300k campaigns powered and $11B in pipeline generated, Folloze demonstrates strong growth momentum, including a recent $6M debt round in early 2025 and innovations like the Website Engager toolkit launched in March 2024.[1][2]
Founded in 2013 in Palo Alto, California, Folloze emerged from the vision of B2B enterprise marketing, sales, and strategy executives who identified gaps in how sellers engage buyers amid shifting market dynamics.[1][2] Co-founder and CEO Etai Beck brings over 20 years in general management, business strategy, product management, marketing, and sales enablement.[1] Key leadership includes experts like Mary, who pioneered early ABM programs at companies such as Centrify, Microsoft, and Ingram Micro CloudBlue, and later scaled marketing for startups via her consulting firm Infinite Edge.[1] Early traction built on empowering sales with ABM tools for account-specific content and analytics, evolving into a full AI-driven platform that has powered substantial pipeline growth.[1][2]
Folloze rides the wave of AI-driven GTM transformation in B2B marketing, where buyer expectations demand relevance amid privacy shifts and fragmented journeys, making engagement the key currency.[2][3][4] Timing aligns with generative AI adoption—evolving from experiments to full systems using tools like Claude Pro and ChatGPT—enabling marketers to automate research, content, SEO, and personalization at unprecedented speed.[3] Market forces like scaling ABM beyond 1:1 and full-funnel precision favor Folloze, influencing the ecosystem by boosting ROI on martech stacks, accelerating pipeline, and setting standards for signal-based, buyer-led experiences.[1][5]
Folloze is poised to expand its AI Board and Generator Agents, targeting deeper GTM integration and broader adoption in digital sales rooms and content hubs.[3][4] Trends like AI-optimized buyer signals and cookieless personalization will propel growth, potentially pushing toward profitability or further funding amid $33.61M raised.[2] Its influence may evolve from ABM specialist to end-to-end B2B platform leader, revolutionizing how marketers turn signals into outcomes in an always-on digital landscape—empowering them to meet buyers at every pivotal moment.[1]
Folloze has raised $39.6M in total across 5 funding rounds.
Folloze's investors include BMW i Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, TeClub, WestWave Capital, Yashwanth Hemaraj, Cervin Ventures, Grayhawk Capital, Silicon Valley Bank, Gary Little, NEA.
Folloze has raised $39.6M across 5 funding rounds. Most recently, it raised $13.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $13M Series A | — | BMW I Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, Teclub, WestWave Capital | Announced |
| Oct 1, 2019 | $9M Series A | Yashwanth Hemaraj | BMW I Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, Teclub, WestWave Capital, Cervin Ventures, Grayhawk Capital, Silicon Valley Bank | Announced |
| Sep 29, 2016 | $7.3M Venture Round | Gary Little, NEA | Cervin Ventures | Announced |
| Sep 1, 2016 | $7M Seed | — | BMW I Ventures, Canvas Ventures, Neotribe Ventures, NewView Capital, Teclub, WestWave Capital | Announced |
| Apr 8, 2015 | $3.3M Seed | Cervin Ventures, Swaroop Kolluri, TriplePoint Capital | — | Announced |