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Key people at FollowThatPatient, Corp..
FollowThatPatient, Corp. was founded in 2012 by Praveen Shah (CEO & Cofounder).
FollowThatPatient, Corp. is a software company based in Malibu, California, United States, established in 2012 to develop customer relationship management and patient tracking systems specifically designed for the medical aesthetics industry. The comprehensive platform provides specialized administrative tools for cosmetic surgery centers, medical spas, and dermatology practices to efficiently manage all of their demographic, medical, and financial data. Its core software suite seamlessly integrates electronic health records with vital operational capabilities, facilitating online appointment scheduling, video consultations, secure payment processing, and clinical inventory management. By consolidating these essential functions into a single unified interface, the system significantly streamlines daily operations for specialized healthcare providers and aesthetic practitioners. Operating within the specialized healthcare technology sector, the growing organization currently maintains a dedicated workforce of fewer than 25 employees and generates under $5 million in annual revenue.
Key people at FollowThatPatient, Corp..
FollowThatPatient, Corp. was founded in 2012 by Praveen Shah (CEO & Cofounder).
FollowThatPatient, Corp. builds cloud-based patient relationship management (CRM) software tailored for the medical aesthetics industry, including cosmetic practices.[1][2][3][6] It serves medical professionals by providing tools for patient appointment scheduling, medical records access, payment processing, inventory tracking, marketing, and patient surveys via an online portal, solving inefficiencies in patient data organization, tracking, and engagement.[4][5][6] The platform streamlines demographic, medical, and treatment data management, enabling practices to handle everything from bookings to follow-ups efficiently, with a niche focus on aesthetics that drives specialized growth in a high-demand sector.[1][2][3]
Limited public details exist on FollowThatPatient's founding, but the company operates with a small team of two key members: Pamela Tuñón Garrido as Administrador and Tom Porter as Lead, suggesting a lean, founder-driven structure.[5] The idea likely emerged from the need for specialized software in medical aesthetics, where general CRM tools fall short for cosmetic practices handling sensitive patient data and repeat treatments.[1][2][3] Early traction appears tied to its targeted features like patient portals and payment integration, positioning it as a go-to for niche providers without broader historical milestones disclosed in available sources.[4][6]
FollowThatPatient rides the wave of digital transformation in healthcare, particularly the medical aesthetics boom, fueled by rising demand for non-invasive cosmetic procedures amid aging populations and social media influences.[1][2] Timing aligns with post-pandemic shifts toward telehealth and patient portals, where specialized CRM fills gaps left by broad platforms like Epic or general tools.[3][4] Market forces favoring it include regulatory pushes for secure patient data (e.g., HIPAA compliance implied in features) and the $15B+ U.S. aesthetics market growing at 10%+ annually, enabling niche players to capture underserved segments.[6] It influences the ecosystem by empowering small cosmetic practices to compete with larger clinics through efficient tech, potentially accelerating adoption of cloud CRM in specialized medicine.
FollowThatPatient is poised for expansion in the burgeoning medical aesthetics sector, with opportunities in AI-driven personalization for patient retention and integrations with tele-aesthetics platforms. Trends like remote consultations and data analytics for treatment outcomes will shape its path, while partnerships with device makers or insurers could boost scale. Its influence may evolve from niche tool to ecosystem standard as aesthetics digitizes further, building on its focused strengths to drive sustained growth in a high-margin market—echoing its core mission of simplifying patient journeys for cosmetic innovators.
