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Key people at FollowAnalytics.
Founded in 2013 by Samir Addamine, FollowAnalytics is a New York-based software provider that recently rebranded to Bryj and develops a contextual analytics engine for mobile marketing automation using machine learning. The company offers a subscription platform featuring no-code mobile application development, digital advertising campaign optimization, and user engagement tools designed to boost customer retention and conversion rates. Previously operating out of San Francisco, Paris, and Montreal, the organization has secured over $35 million in total venture capital to scale its data-driven marketing solutions. This financial backing includes a $10 million Series A round from prominent investor Salesforce Ventures, alongside a more recent Series C financing of over $5 million. Guided by executive leadership that includes former chief executive officer Ivan Chong, the company previously won a Gold award at the third French-American Business Awards.
Key people at FollowAnalytics.
FollowAnalytics, now rebranded as Bryj, is a portfolio company providing AI-powered marketing solutions for digital ad creation, mobile app development, and customer engagement. It builds tools like ChatROI for autonomous ad campaigns, no-code mobile app builders, real-time analytics, push notifications, and personalized in-app messaging, serving marketers in retail, education, fintech, healthcare, and other sectors.[2][3] These solve problems of low ROI in marketing by automating campaigns, boosting engagement (2x higher than mobile web), and driving 5x higher conversion rates through data-driven personalization and faster app launches.[3]
The platform targets enterprise marketers needing quick, scalable mobile-first strategies, with early revenue around $7.4 million and about 35 employees based in San Francisco (originally) and now New York.[1][2][3]
Founded in 2013, FollowAnalytics emerged as a pioneer in enterprise mobile customer engagement, launching its 1:1 Mobile Marketing Platform in 2014 from bases in San Francisco, CA, and Paris, France.[1][3] The idea stemmed from a need for richer, personalized mobile interactions beyond basic tools, incorporating CRM integrations, IoT analytics, predictive algorithms, and contextual engines for industries like automotive, banking, insurance, pharmaceuticals, and retail.[1]
Early traction came from its "2/2/2 Method" promising fast ROI in two weeks, working with global leaders on integrated suites for analytics, campaigns, and personalization.[1] It later evolved into Bryj (formerly FollowAnalytics), shifting to AI-driven no-code automation and ad optimization, relocating headquarters to New York, NY, while building on its mobile analytics heritage.[2][3]
FollowAnalytics/Bryj rides the AI marketing automation wave, capitalizing on mobile-first shifts where apps deliver higher retention and revenue than websites amid rising ad fatigue and privacy regulations.[3] Timing aligns with no-code/low-code booms and generative AI for ads, enabling non-technical marketers to launch personalized campaigns quickly—critical as mobile engagement grows in fragmented ecosystems.[1][3]
Market forces like data-driven personalization (e.g., post-cookie era) and IoT integration favor it, influencing ecosystems by powering 15+ tracked companies' marketing, especially in telecom (8%) and IT (8%), and competing in the 0.1% slice of enterprise marketing management tools.[5] It democratizes advanced mobile marketing, helping enterprises like those in Niji (France) scale without heavy dev resources.[5]
Bryj is poised to expand its AI suite amid surging demand for autonomous, mobile-native marketing, potentially integrating deeper GenAI for hyper-personalization and cross-channel orchestration. Trends like edge AI, zero-party data, and Web3 engagement will shape it, amplifying influence in high-ROI verticals like fintech and retail.[3] As mobile eclipses web, Bryj could evolve from engagement pioneer to full-funnel AI platform, redefining how enterprises turn data into loyalty—building on its 2014 mobile benchmark for sustained growth.[1]
