Flourish Fi is a technology company.
Flourish Fi has raised $2.0M across 1 funding round.
Flourish Fi has raised $2.0M in total across 1 funding round.
Flourish Fi has raised $2.0M in total across 1 funding round.
Flourish Fi's investors include Cometa, Hustle Fund, Latitud, Magma Partners, MYASIAVC PTE LTD, Parade Ventures, Upload Ventures, Arthur Lazarte, Claire Diaz-Ortiz, Dennis Steele, Eric Rea, Simon Blanchard.
Flourish Fi is a financial technology company that provides a modular, white-label platform for financial institutions to enhance customer engagement, drive deposit growth, and promote financial wellness through gamification, rewards, and behavioral science.[1][2][3] Its "engagement as a service" tools help banks, credit unions, and fintechs attract, retain users, and generate insights into customer behavior, resulting in metrics like increased online bill payments, transaction volumes, app usage, and deposits.[1][2] Serving primarily institutions in Latin America and the US, Flourish Fi solves the challenge of low digital engagement among underserved consumers by enabling personalized journeys that reward responsible habits like saving and on-time payments, with customers of partner banks showing doubled logins and new savings of $600 over six-to-eight months.[2][4]
The company has raised over $4.1 million from investors including Canary, Magma Partners, Lightspeed Venture Partners, and angels like the former Bank of America Brazil president, and holds accolades such as the Inclusive Fintech 50 award and Mastercard partnership.[2][3][4] Headquartered in San Francisco with under 25 employees and revenue under $5 million, it focuses on B2B licensing for scalable impact, aiming to reach 10 million users via client bases.[1][2][3]
Flourish Fi was founded in 2018 by Ana Paula Moura and Samuel Eting, who met during a UC Berkeley Haas MBA course and were driven by financial struggles in their own families to create accessible saving tools for those without safety nets.[4][5] Initially launched as Flourish Savings, a direct-to-consumer mobile app using gamification and lottery mechanics to build rainy-day funds, the duo targeted distribution through schools, nonprofits, and employers in the US.[4][5] Pivoting in 2020 to a B2B model, they began licensing the white-label technology to banks and fintechs, especially in Latin America (e.g., Brazil's Banco Carrefour, Bolivia's BancoSol), recognizing this path for greater scale and impact.[2][4][5]
Early traction included $1.5 million seed funding led by Canary in 2021, Mastercard Start Path program entry, and wins like the MIT Solve challenge and Mastercard LAC Innovation Forum pitch, fueling expansion across the Americas.[2][4]
Flourish Fi rides the inclusive fintech wave, leveraging gamification and data-driven nudges to bridge digital divides in banking, particularly for offline-transacting consumers in Latin America and emerging US segments.[2][4][5][6] Timing aligns with post-pandemic digital banking acceleration and regulatory pushes for financial inclusion, where traditional banks struggle with engagement amid fintech disruptors—Flourish's licensing model lets them "game the system" without full overhauls.[1][4] Market forces like rising mobile adoption and demand for behavioral tools favor it, as seen in partnerships with Mastercard and banks like BancoSol, influencing the ecosystem by proving "banks aren't going anywhere" but can modernize via embedded wellness features.[2][4]
Flourish Fi's B2B pivot positions it for hypergrowth, potentially hitting its 10-million-user goal through deeper Americas penetration and US expansion, fueled by behavioral fintech trends like AI-personalized nudges.[2][5] Rising demand for deposit growth amid economic volatility and embedded finance will shape its path, with evolutions toward full-suite intelligence possibly attracting Series A funding. Its influence may grow as a blueprint for profitable inclusion, empowering institutions to retain loyalty in a competitive landscape—echoing its founders' vision of revolutionizing access for the underserved.
Flourish Fi has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in March 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2021 | $2.0M Seed | Cometa, Hustle Fund, Latitud, Magma Partners, MYASIAVC PTE LTD, Parade Ventures, Upload Ventures, Arthur Lazarte, Claire Diaz-Ortiz, Dennis Steele, Eric Rea, Simon Blanchard, William Hockey |