Floored

Floored is a software company that built web-native tools to capture, convert and visualize real-world spaces as interactive 3D models for marketing, design and property operations; its product was used by real‑estate brokers, developers and designers to create virtual tours and floorplans and to visualize interiors for leasing and sales[1].

High-Level Overview

• Concise summary: Floored built a browser-forward platform that turned building plans, CAD files and photogrammetry into interactive 3D walkthroughs, floorplans and analytics for commercial real estate (CRE) marketing and design teams; the product focused on fast, high-fidelity visualizations that could be embedded in listings and marketing materials to shorten leasing and sales cycles[1].
  - Who it served: Primarily CRE brokers, property owners, developers, architects and interior designers seeking to market space or evaluate designs remotely[1].
  - Problem it solved: Reduced friction and cost of creating immersive property tours and accurate floorplans, enabling prospects to explore spaces online and decision‑makers to evaluate layouts without repeated site visits[1].
  - Growth momentum (brief): Floored attracted attention in the proptech/CRE market for its visual fidelity and web delivery; it was recognized as a notable startup in 3D property visualization before being acquired (see Origin Story for specifics)[1].
  

Origin Story

• Founders and background: Floored was founded as a New York–based proptech startup; its team combined expertise in 3D graphics, web engineering and commercial real estate marketing (public company profiles and business databases list the firm as Manhattan‑headquartered and focused on 3D spatial software)[1].
  - How the idea emerged: The product emerged from the need to make property marketing more engaging and efficient by converting building data into shareable, interactive virtual spaces accessible in a browser rather than through heavy desktop software[1].
  - Early traction / pivotal moments: Floored gained traction with CRE firms that wanted embeddable interactive tours and accurate floorplans for listings; it became sufficiently notable in the space to be profiled by industry databases and later integrated into larger proptech offerings via acquisition or partnership activity documented in business profiles[1].
  

Core Differentiators

• Web-first 3D delivery: Interactive 3D models and walkthroughs designed to run in a browser so listings and marketing pages could embed immersive experiences without heavy client software[1].
  - Data-to-visual pipeline: Tools to ingest CAD, floorplans and imaging data and turn them into cleaned, navigable 3D assets for marketing and planning purposes[1].
  - CRE focus: Productized features and outputs tailored to commercial real estate workflows — floorplans, leasing overlays and marketing embeds — rather than generic 3D modeling tools[1].
  - Speed and usability: Emphasis on a faster, more automated conversion process than manual 3D model creation, lowering time and cost for customers to produce virtual tours[1].
  

Role in the Broader Tech Landscape

• Trend alignment: Floored rode the rise of proptech, remote sales and virtual property tours; as CRE marketing shifted online, demand for high-quality, web-embedded visualizations increased[1].
  - Timing: Increased adoption of remote work and digital-first leasing amplified the value of web-based 3D property experiences, making Floored’s browser-native approach especially relevant[1].
  - Market forces: Growing CRE marketing budgets for digital content, the need to reduce physical site visits, and advances in photogrammetry/CAD interoperability worked in the company’s favor[1].
  - Influence: By simplifying creation of virtual tours and floorplans, Floored helped set expectations for interactive listings and influenced how brokers and property teams present spaces online[1].
  

Quick Take & Future Outlook

• What’s next (historical projection): Floored’s core technology naturally attracts integration with listing platforms, virtual staging services and property management tools — either via partnerships or acquisition by larger proptech players seeking turnkey 3D visualization capabilities[1].
  - Trends that will shape the journey: Continued improvements in real‑time web graphics, automated photogrammetry, lidar on mobile devices, and tighter integrations between listing marketplaces and 3D content pipelines will determine how commoditized versus differentiated this capability becomes[1].
  - How influence might evolve: If integrated into broader CRE platforms, Floored‑style capabilities become baseline expectations for listings; if retained as a specialized product, it can keep premium positioning for high-fidelity visualization and analytics for large portfolios[1].
  

Notes and sources

• This profile synthesizes information from business and company databases that profile Floored as a Manhattan‑headquartered provider of next‑generation software for capturing and visualizing 3D spatial data for real‑estate marketing and design[1].