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Floop is a technology company.
Floop offers an online educational platform designed to streamline and enhance the feedback process within classrooms. The core product enables educators to deliver actionable feedback to students more efficiently through features like drag-and-drop comments and customizable rubrics. Beyond teacher-to-student communication, Floop facilitates guided peer feedback and self-assessment, promoting a comprehensive approach to student growth and learning iteration. The platform integrates seamlessly with existing learning management systems, simplifying its adoption for schools.
The company was co-founded in 2015 by Melanie Kong, an educator whose firsthand experience highlighted the challenges of providing meaningful and timely feedback. This insight led to the creation of Floop, born from a desire to empower both teachers and students by transforming feedback from a static assessment into a dynamic, ongoing dialogue that fosters deeper learning and skill development. The platform is built upon pedagogical research, ensuring its tools directly address real classroom needs.
Floop serves K-12 educators and students by providing tools that encourage active participation in the feedback cycle. Its vision centers on cultivating "feedback literacy," where students learn to effectively seek, give, and utilize feedback to improve their work and understanding. The company aims to shift the focus from traditional grading to continuous growth, fostering environments where students are active participants in their learning journey and develop metacognitive skills for lifelong improvement.
Floop has raised $590K across 3 funding rounds.
Floop has raised $590K in total across 3 funding rounds.
Floop is an edtech platform designed for K-12 classrooms, enabling teachers to provide feedback on student work 4x faster while empowering students through dialog, resubmissions, guided peer review, and self-assessment to build feedback literacy skills.[1][5] It serves teachers and students primarily in schools, solving the problem of slow, ineffective feedback loops by using features like drag-and-drop comment banks, anchored feedback, and scaffolded prompts, which accelerate teacher workflows and foster student agency in learning.[1][5] The company demonstrates growth momentum through teacher endorsements, selection for AT&T's accelerator program in 2021, and ongoing emphasis on research-informed tools perfected in real classrooms.[4][5]
Floop was founded by educators, including Melanie Kong (Co-founder/CEO), who brought classroom experience in science, technology, engineering, and math (STEM) from the Seattle area.[1][4] Key team members include Dan Jack (Software Engineer), Amanda McCarthy (Community Manager), Kevin Pettinger (Web Developer), and Lindsay Frankenfeld (Feedback Literacy Mentor), all focused on building tools informed by educational research and tested in their own classrooms.[1] The idea emerged from teachers' need for faster, more actionable feedback; early traction came via development as a Seattle-area edtech startup, culminating in selection for AT&T's accelerator program in 2021, which highlighted its potential in education.[4]
(Note: A separate entity, Floop Technologies, Inc., appears linked to mobile kids' app developer tools, but lacks detailed confirmation as the primary focus here.[2][3])
Floop rides the edtech trend toward student-led, personalized learning, amplified by post-pandemic demands for hybrid tools that enhance engagement without overwhelming teachers.[1][4][5] Timing aligns with rising focus on feedback literacy amid AI-driven education shifts, where traditional grading falls short; market forces like teacher shortages and evidence-based pedagogy favor platforms that save time while boosting outcomes.[5] It influences the ecosystem by modeling research-backed innovations from classrooms outward, contributing to Seattle's edtech hub and accelerators like AT&T's, which propel scalable K-12 solutions.[4]
Floop is poised to expand as schools prioritize AI-augmented feedback and literacy skills, potentially integrating deeper analytics or global curricula to capture international markets. Trends like personalized edtech and teacher retention will shape its path, evolving its influence from niche classroom tool to ecosystem standard—building on its educator roots to drive sustained student growth.[1][5] This positions Floop as a foundational player in empowering the next generation of learners.
Floop has raised $590K in total across 3 funding rounds.
Floop's investors include Techstars, Connecticut Innovations, Advantage Capital, Ironwood Capital.
Floop has raised $590K across 3 funding rounds. Most recently, it raised $120K Seed in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $120K Seed | Techstars | |
| Jul 12, 2011 | $320K Other Equity | Connecticut Innovations | |
| Mar 16, 2011 | $150K Pre-Seed | Advantage Capital, Ironwood Capital |