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§ Private Profile · Ann Arbor, MI, USA
Mobile platform for universal loyalty rewards using NFC-enabled cards, serving small businesses with customer loyalty programs.
FlockTAG has raised $600K across 1 funding round.
Key people at FlockTAG.
FlockTAG was founded in 2011 by Adrian Fortino (Co-Founder).
FlockTAG has raised $600K in total across 1 funding round.
Based in Ann Arbor, Michigan, FlockTAG provides a mobile platform for universal loyalty rewards and personalized deals that helps small businesses manage customer retention through NFC-enabled cards and tablets. The company operates a subscription-based model charging businesses between $100 and $200 per month, supplemented by profit sharing from targeted marketing campaigns. FlockTAG has scaled its operations to serve 100 businesses across seven Midwest cities, including recognizable markets like Columbus, Indianapolis, and Champaign. The platform has accumulated over 100,000 registered customers who have generated more than one million transaction uses across its network. Supported by a team of 10 to 15 employees, the enterprise secured a $700,000 seed round backed by the Amherst Fund, followed by a Series A financing round exceeding $1 million. FlockTAG was founded in 2012 by co-founders Adrian Fortino and David Lin.
Key people at FlockTAG.
FlockTAG was founded in 2011 by Adrian Fortino (Co-Founder).
FlockTAG has raised $600K in total across 1 funding round.
FlockTAG's investors include Michigan Rise.
FlockTAG has raised $600K across 1 funding round. Most recently, it raised $600K Seed in July 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 9, 2012 | $600K Seed | Michigan Rise | — | Announced |
Flock Safety (operating as Flock Group Inc.) is a technology company building hardware and software for public safety, specializing in automated license plate recognition (LPR), video surveillance, and gunfire detection systems.[2][4] It serves law enforcement, neighborhoods, businesses, schools, and communities to solve crime prevention and investigation challenges, with its cloud-based platform enabling real-time alerts, evidence capture, and integrations that have driven up to 70% crime reductions in deployed areas.[2][4][5] Founded in 2017 and headquartered in Atlanta, Georgia, the company has scaled rapidly to over 1,175 employees by 2025, serving thousands of U.S. communities, backed by major funding rounds including a $150M Series E at $3.5B valuation led by Tiger Global.[2][6]
The platform creates a "public safety operating system" that unites stakeholders via solar-powered, cellular-connected cameras for unbiased leads, emphasizing privacy through community-owned data and transparency tools.[4][5] This has fueled growth momentum, with adoption across 36+ states, hundreds of police departments solving crimes hourly, and ongoing expansions in product innovation and nationwide deployment.[2][5]
Flock Safety was founded in 2017 by Garrett Langley, Paige Todd, and Matt Feury in Atlanta, Georgia, emerging from the need for affordable, effective surveillance amid rising crime concerns.[2][5] The idea stemmed from identifying gaps in existing cameras—too expensive, bulky, or inflexible—leading to innovations like solar-powered, cellular-integrated LPR devices that neighborhoods could deploy easily.[5] Early traction built quickly: within 2.5 years, it expanded to 36 states and hundreds of police departments, solving five crimes per hour while prioritizing privacy from the start.[5]
Pivotal moments included seed funding from Matrix Partners for initial go-to-market, followed by Series C from Tiger Global, Series D from a16z, and a transformative Series E, accelerating tech development and market penetration to thousands of communities.[2] This evolution from a bold hardware fix to a full ecosystem reflects the founders' focus on evidence-based crime elimination.[4][5]
Flock Safety rides the wave of smart city infrastructure and AI-driven public safety, capitalizing on post-pandemic demand for contactless surveillance amid urban crime spikes and resource-strapped policing.[2][4][5] Timing aligns with maturing edge AI, 5G cellular, and cloud scalability, enabling solar-powered deployments without wiring, while market forces like neighborhood associations seeking autonomy and law enforcement needing evidence-based tools favor rapid adoption.[4][5]
It influences the ecosystem by pioneering "safety networks" that integrate hardware with software ecosystems, reducing non-violent crime at scale and setting standards for privacy-compliant tech—shaping how communities collaborate with police and inspiring similar platforms in global markets.[2][4][7]
Flock Safety's trajectory points to deeper AI enhancements, international expansion beyond U.S. communities, and broader integrations like advanced predictive analytics or global gunfire detection amid rising urban safety needs.[2][4] Trends in decentralized data ownership, regulatory pushes for ethical surveillance, and municipal budget pressures for efficient tech will propel growth, potentially pushing valuation past $5B with sustained funding.
As public safety evolves into interconnected ecosystems, Flock positions as the catalyst, transforming isolated cameras into thriving, crime-resistant networks—directly advancing its founding mission to eliminate crime through accessible, evidence-driven innovation.[4][5]
