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Key people at Fix.
Fix is an international IT holding company and business incubator based in Kazan, Russia, that develops technological products and services across the fintech, e-commerce, and digital marketing sectors. The organization operates a diverse portfolio of more than 19 global projects that collectively serve millions of users across over 200 countries. Its core operations include providing enterprise IT solutions, artificial intelligence applications focused on computer vision and language models, and transactional services for large and medium businesses. Additionally, the firm develops proprietary platforms such as the cost-per-action network ePN Affiliate and the consumer cashback service Backit. The company also facilitates cross-border payments and international money transfers, notably acting as an exclusive partner platform for major marketplaces like AliExpress Russia. Supported by a global workforce of over 1,000 employees, Fix was founded in 2006.
Key people at Fix.
Fix-It Group is a provider of home maintenance, repair, and replacement services operating in the Denver, Dallas, Charleston, and Phoenix metropolitan areas.[1] Headquartered in Golden, Colorado, the company serves homeowners and businesses needing reliable field services, solving pain points in home upkeep through a scalable platform that quadrupled in size via acquisitions and operational upgrades during its partnership with New Harbor Capital from May 2020 to January 2025.[1] It focuses on business services in the home services sector, delivering growth through technology, training, and market expansion rather than tech innovation.[1]
Fix-It Group was acquired in 2017 by George Donaldson, a seasoned owner-operator with a track record of scaling multiple home services businesses.[1] Donaldson purchased it as a small operation focused on the Denver market, rapidly growing it with a 40-person field staff by the time New Harbor Capital invested in May 2020.[1] A pivotal moment came with New Harbor's involvement, which fueled transformative expansion through six acquisitions into new markets, formalizing operations like real-time KPIs, staff training, and marketing—positioning it for an exit sale to Two Parks Capital funds in January 2025.[1]
Fix-It Group rides the wave of consolidation in fragmented home services, where aging housing stock and homeowner demand for reliable maintenance drive M&A activity amid labor shortages and rising repair needs.[1] Timing aligns with post-pandemic home improvement booms and private equity's push into "recession-resistant" essentials like plumbing and repairs, bolstered by tech-enabled operations (e.g., KPI dashboards) that mimic broader proptech trends without being purely digital.[1] It influences the ecosystem by creating a scalable platform model, attracting sequential investors like New Harbor to Two Parks, and demonstrating how owner-operators plus PE can professionalize local services—potentially inspiring similar roll-ups in underserved U.S. metros.[1]
Post-exit to Two Parks Capital in January 2025, Fix-It Group is primed for further national scaling, likely via more acquisitions in high-growth Sun Belt markets.[1] Trends like home equity gains, climate-driven maintenance (e.g., HVAC in Phoenix), and AI-optimized dispatching will shape its path, enhancing margins in a sector projected for steady demand.[1] Its influence may evolve from regional player to multi-regional powerhouse, redefining home services through disciplined growth—echoing how it transformed from a Denver small business into a quadrupling success story under proven leadership.[1]
