Loading organizations...
Loading organizations...
FITSO develops a mobile application that acts as a comprehensive fitness platform, connecting individuals with coaches, training partners, and various sports facilities. The platform integrates features like GPS tracking for activities such as running and cycling, and facilitates access to personalized fitness solutions and recreational sports needs, creating a holistic environment for physical well-being.
FITSO was co-founded in August 2015 by Saurabh Aggarwal, Naman Sharma, and Rahool Sureka. The founders identified a need for a unified platform to streamline access to fitness resources and sports facilities, aiming to simplify the process of engaging in physical activities and professional coaching for a broad audience.
The platform serves individuals seeking to achieve personal fitness goals, from casual enthusiasts to those pursuing specific athletic training. FITSO envisions creating a connected ecosystem for sports and fitness, enabling greater participation and improved access to structured physical activity and expert guidance for a healthier lifestyle, fostering a more active community.
FITSO has raised $2.2M across 2 funding rounds.
FITSO has raised $2.2M in total across 2 funding rounds.
FITSO has raised $2.2M in total across 2 funding rounds.
FITSO's investors include Helion Venture Partners, Nexus Venture Partners, rocketship.vc, Ashish Gupta, Pankaj Chaddah, IPV, Sprout Capital, Shweta Singh, Bhupinder Singh, Sujeet Kumar, Yashish Dahiya.
# FITSO: High-Level Overview
FITSO is a mobile app-based fitness platform that connects health-conscious individuals with fitness activities, training partners, coaches, and sports facilities across India.[1] Founded in August 2015 and headquartered in Gurgaon, the company operates as a full-stack sports facilities provider, offering access to multiple sports amenities—including swimming pools, badminton courts, and tennis facilities—through a unified membership model.[2][3]
The platform solves a fundamental problem in India's fitness ecosystem: the fragmentation of sports facilities and the difficulty in finding qualified coaches and training partners. Rather than requiring users to navigate multiple platforms and facilities, FITSO consolidates these services into a single app with features like GPS tracking, calorie counters, home workout videos, and certified coaching guidance.[1] The company serves health-conscious individuals seeking structured fitness programs, competitive sports access, and community-driven training experiences across Delhi-NCR and expanding into cities like Hyderabad and Bengaluru.[1][6]
# Origin Story
The genesis of FITSO traces back to a personal frustration. Founder Saurabh Aggarwal struggled to find a qualified coach for Ironman Triathlon preparation in 2014, which sparked the idea for a platform to connect athletes with trainers.[1] Established in 2015 alongside co-founders Naman Sharma and Rahool Sureka, the company initially launched as a listing platform for fitness services.[1][3]
Early traction came from recognizing that a simple directory wasn't sufficient—the market needed a comprehensive ecosystem. The team pivoted to building a full-stack platform that integrated coaching, facility access, and community features.[1] By the time of reporting, FITSO had accumulated over 20,000 subscribers in the Delhi-NCR region, demonstrating meaningful adoption in its core market.[1]
# Core Differentiators
# Role in the Broader Tech Landscape
FITSO operates at the intersection of two powerful trends: the explosive growth of India's fitness industry and the digitalization of hyperlocal services.[1] The company rides the wave of increasing health consciousness among urban Indians while solving the "last-mile" problem—connecting digital discovery with physical facility access.
The timing is particularly relevant as India's fitness market has matured beyond basic gym memberships toward specialized, community-driven experiences. FITSO's model reflects a broader shift away from one-size-fits-all fitness toward personalized, multi-sport ecosystems. By aggregating fragmented sports facilities under a single platform, the company influences how urban Indians think about fitness accessibility and community engagement.
# Quick Take & Future Outlook
FITSO's trajectory suggests a company focused on deepening penetration in existing markets rather than rapid geographic expansion. The stated commitment to expanding all-weather swimming pools and investing in talent and technology indicates a quality-over-scale philosophy.[1] As the fitness-tech landscape becomes increasingly competitive—with both global players and well-funded Indian startups entering the space—FITSO's differentiation through physical facility control and certified coaching provides defensibility.
The company's future likely hinges on whether it can scale the full-stack model beyond Delhi-NCR without diluting the quality of coaching and facility management that define its brand. If successful, FITSO could establish a template for how hyperlocal sports platforms can compete against national digital-first fitness apps by offering tangible, community-rooted experiences that pure software cannot replicate.
FITSO has raised $2.2M across 2 funding rounds. Most recently, it raised $2.0M Seed in September 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2019 | $2.0M Seed | Helion Venture Partners, Nexus Venture Partners, rocketship.vc, Ashish Gupta, Pankaj Chaddah, IPV, Sprout Capital, Shweta Singh | |
| Mar 15, 2017 | $200K Other Equity | Bhupinder Singh, Sujeet Kumar, Yashish Dahiya |
