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Fitmint develops a move-to-earn application that incentivizes physical activity by rewarding users for completing daily step goals. Its core product functions as a pedometer and walk tracker, integrating gamification elements where users level up and acquire digital assets like GRIT coins and gift cards. The platform aims to connect user wellness with a rewarding system, leveraging advanced tracking to transform walking into a tangible value-generating activity within its ecosystem.
The company was co-founded by Rohit Sharma, Anurag Meena, and Viren Baid in 2022. Their founding insight centered on the potential to merge fitness and Web3 technologies, creating a novel mechanism to encourage healthy habits. They identified an opportunity to motivate individuals through a crypto-backed reward system, addressing the challenge of sustained engagement in physical activity by introducing financial incentives and digital ownership.
Fitmint primarily serves individuals globally who seek to improve their fitness and monetize their physical efforts. The product encourages users to build consistent walking habits by offering a clear incentive structure. Ultimately, Fitmint envisions a future where healthy lifestyles are seamlessly integrated with the digital economy, fostering a community that is rewarded for its well-being.
Fitmint has raised $2.0M across 1 funding round.
Fitmint has raised $2.0M in total across 1 funding round.
Fitmint is a Bengaluru-based healthtech startup founded in 2022 that builds a mobile app incentivizing daily walking and fitness through gamified rewards.[1][2][4] The app serves fitness enthusiasts worldwide, allowing users to track steps, join challenges with friends, level up, and earn its in-game token $GRIT, redeemable for Amazon gift cards and other rewards, solving the problem of sustaining lifelong walking habits via social and monetary motivation.[1][4] It has raised over $1.6 million in seed funding as of June 2022 from investors including General Catalyst, Kearny Jackson, iSEED, DWeb3 Capital, and 1947 Rise, with early traction shown by 2.07K monthly web visits and a team of around 18 employees.[2][3][5]
Fitmint was founded in 2022 by Anurag Meena and Rohit Sharma in Bangalore, India, targeting users seeking to blend physical activity with gamified incentives in the healthtech space.[1][2] The idea emerged at the intersection of fitness tracking and blockchain, evolving from a "move-to-earn" model rewarding walks/runs with cryptocurrency and NFTs to a more accessible Web3 app focused on step goals and $GRIT tokens for gift cards.[1][4][5] Early traction included securing $1.6 million in seed funding led by General Catalyst in June 2022, which fueled hiring, marketing, and tech optimization, marking a pivotal moment in scaling from concept to a functional app with social features.[3][5]
Fitmint rides the move-to-earn trend popularized by apps like StepN, merging fitness with Web3 incentives amid rising demand for gamified healthtech post-pandemic.[1][5] Timing aligns with global wellness booms and blockchain maturation, where market forces like crypto adoption in India and investor interest in DWeb3/healthtech (e.g., General Catalyst's focus on enduring change) favor scalable reward models.[1][5] It influences the ecosystem by democratizing fitness via social challenges and gift card rewards, potentially onboarding non-crypto users to tokens like $GRIT, while contributing to India's burgeoning healthtech scene with 18 employees and seed capital.[2][3]
Fitmint is poised to expand its user base through marketing and hires funded by its $1.6M seed, potentially integrating more reward partners beyond Amazon to boost retention.[3][5] Trends like AI-personalized challenges, broader Web3 fitness adoption, and global step-count gamification will shape its path, evolving $GRIT into a versatile ecosystem token. Its influence may grow by leading accessible move-to-earn in emerging markets, turning daily walks into a rewarded global habit as seen in its early momentum.[4]
Fitmint has raised $2.0M in total across 1 funding round.
Fitmint's investors include General Catalyst, AngelList, Rajan Anandan, V3 Ventures, Akshay Bhushan, Gaurav Munjal, Kunal Shah, 1947 Rise, Dweb3, iSeed, Kearny Jackson.
Fitmint has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $2.0M Seed | General Catalyst | AngelList, Rajan Anandan, V3 Ventures, Akshay Bhushan, Gaurav Munjal, Kunal Shah, 1947 Rise, Dweb3, iSeed, Kearny Jackson |