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FishLog is a Jakarta, Indonesia-based fisheries supply chain company that operates a B2B marketplace connecting regional seafood suppliers and buyers while providing cold chain logistics and specialized financial services. Before its recent operational challenges, the enterprise managed a vast network of 40 locations with 3,000 metric tons of cold storage capacity and employed nearly 200 people. In 2024, the company collapsed amid severe fraud allegations involving fictitious transactions and the misuse of corporate loans. Prior to these controversies, the startup had secured a $30 million debt facility from HSBC and raised $4.1 million in total equity funding across multiple rounds. Its capitalization table included prominent institutional backers such as Mandiri Capital Indonesia, BNI Ventures, Accel Partners, and Insignia Ventures Partners. FishLog was founded in 2020 by Bayu Anggara, Reza Fahlepi, and Abdul Halim.
FishLog has raised $5.0M across 2 funding rounds.
FishLog has raised $5.0M in total across 2 funding rounds.
FishLog has raised $5.0M in total across 2 funding rounds.
FishLog's investors include Insignia Ventures Partners, Y Combinator.
FishLog has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2022 | $4M Seed | — | Insignia Ventures Partners, Y Combinator | Announced |
| Mar 1, 2022 | $1M Seed | — | Insignia Ventures Partners, Y Combinator | Announced |
FishLog is a technology company founded in 2020 that builds a B2B marketplace and ecosystem platform focused on Indonesia's fisheries supply chain. It serves fishermen, processors, aggregators, and buyers by streamlining seafood distribution, improving cold-chain logistics, and providing inventory financing solutions. FishLog addresses inefficiencies such as product waste, fragmented cold storage, and limited access to financing, enabling stakeholders to better manage inventory and unlock global market potential. The company has shown growth momentum through significant funding rounds and partnerships with major investors, although it has faced recent challenges related to financial misconduct allegations[1][3][4].
FishLog was founded by Bayu Anggara, Reza Fahlepi, and Abdul Halim, all graduates of IPB University with backgrounds in fisheries and agritech. The idea emerged from Bayu’s personal experience growing up in a coastal village and witnessing the struggles of fishermen, combined with the founders’ professional insight into supply chain inefficiencies. Early traction came from developing cold storage infrastructure and launching a marketplace that connects supply-side networks directly to markets, cutting out middlemen and reducing waste[3][4].
FishLog rides the global trend of digitizing traditional supply chains, particularly in agritech and food industries. The timing is critical given Indonesia’s vast fisheries sector and the urgent need to reduce food waste and improve cold-chain logistics. Market forces such as increasing demand for sustainable seafood, government regulation on electronic transactions, and growing investor interest in aquatech favor FishLog’s model. By enabling better access to financing and global markets, FishLog influences the broader ecosystem by empowering small-scale fishermen and modernizing supply chain infrastructure[1][3][5].
Looking ahead, FishLog’s success depends on restoring investor trust and navigating regulatory scrutiny following recent financial misconduct allegations. If it can stabilize operations, the company is well-positioned to expand its marketplace and financing services, potentially scaling across Southeast Asia. Trends such as increased digital adoption in fisheries, sustainability mandates, and global seafood demand will shape its journey. FishLog’s influence could evolve from a national supply chain enabler to a key player in global seafood trade, provided it strengthens governance and continues innovating its technology platform[1][3].
