First Plus Asset Management

First Plus Asset Management operates as a multi-asset investment firm, licensed by the Monetary Authority of Singapore. Headquartered in Singapore, the company primarily focuses on identifying and structuring impactful investment opportunities across emerging Asia, acting as a critical bridge to connect capital and opportunities between Eastern and Western markets. Its approach involves leveraging global expertise with regional perspectives to manage diverse asset classes.

The company was co-founded by Jeb Li, Yang Lu, Yang Zhao, and Xiaopeng Ren, with First Plus Financial Holdings launching in November 2019 and First Plus Asset Management in March 2020. The founders bring significant experience from leading financial institutions in the US, Singapore, and China, collectively boasting decades of investment and risk management expertise. Their insight stemmed from a recognition of the need for an investment gateway to unlock the potential within Asia-Pacific, facilitating sophisticated capital deployment.

First Plus serves a client base seeking exposure to Asian markets, delivering risk-adjusted returns through its various investment vehicles. The company envisions becoming a leading, people-centric asset manager in the Asia-Pacific region, integrating both global and regional insights. Its long-term mission is to continually connect opportunities and capital across continents, driving impactful, first-rate investment strategies.