First Look Capital

FirstLook operates as an exclusive investor group, offering members curated access to early-stage consumer brand investment opportunities. The platform streamlines deal flow, presenting thoroughly vetted companies spanning Pre-seed to Series B rounds within the dynamic consumer goods sector. This model simplifies discovery and investment for capital deployment into promising new brands.

Brian Folmer established FirstLook in 2023. His vision addressed the friction between innovative consumer brand founders seeking capital and investors searching for quality deals in this specific market. Folmer's entrepreneurial insight created a dedicated ecosystem, designed to facilitate a more efficient and targeted connection between these parties.

FirstLook serves accredited investors focused on consumer brands and founders seeking early-stage funding. The company envisions becoming the essential marketplace for capital formation within the consumer packaged goods industry, enabling groundbreaking brands to prosper and offering investors a reliable avenue to back future market-leading enterprises.