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§ Private Profile · Philadelphia, PA, USA
Technology platform enables businesses to integrate and manage delivery services efficiently, focused on simplifying logistics.
Key people at FIRST.
FIRST was founded in 2014 by Michael Paszkiewicz (Founder) and Andrew Nakkache (Founder).
FIRST is a Philadelphia, Pennsylvania technology company that provides a comprehensive logistics platform enabling businesses to directly integrate and manage their local delivery operations. The software infrastructure simplifies the complex fulfillment process across various industries by allowing independent merchants and commercial enterprises to efficiently offer direct delivery services to their existing customer base. Rather than maintaining its own consumer marketplace or operating a proprietary fleet of vehicles, the enterprise focuses strictly on B2B software solutions that support independent retailers seeking standardized, outsourced logistics management. Operating with a current corporate headcount of 12 employees, the organization is actively expanding its technical capabilities by recruiting for two additional software engineering roles to further develop its core platform. The logistics technology organization FIRST was officially founded in the year 2014 by founders Andrew Nakkache and Michael Paszkiewicz.
Key people at FIRST.
FIRST was founded in 2014 by Michael Paszkiewicz (Founder) and Andrew Nakkache (Founder).
FIRST Delivery is a delivery management platform designed to help businesses streamline and scale their delivery operations by integrating their own fleets with third-party delivery providers. It serves restaurants, pizza shops, delivery fleets, and ordering services by providing tools such as order aggregation, delivery dispatch, customer tracking, and analytics. The platform solves the problem of high delivery costs and operational complexity by enabling businesses to control their dispatch strategy, reduce reliance on expensive third-party commissions, and improve customer experience with live tracking and branded communication[1].
For an investment firm, FIRST would represent a technology-driven logistics enabler focused on the growing on-demand delivery market, emphasizing cost efficiency and operational control. For a portfolio company, FIRST builds a delivery orchestration product serving food businesses and delivery fleets, addressing the challenge of managing multi-channel orders and diverse delivery options while scaling efficiently.
FIRST Delivery was founded to address the fragmented and costly nature of delivery services for restaurants and other businesses. While specific founding year and key partners are not detailed in the sources, the company evolved to offer a comprehensive platform that integrates multiple delivery fleets worldwide without requiring complex contracts or integrations. Early traction is evidenced by customer testimonials highlighting significant cost savings and operational improvements, such as Felipe’s restaurant saving tens of thousands in delivery commissions and establishing a dedicated driver fleet with FIRST’s support[1].
FIRST Delivery rides the wave of rapid growth in the food and goods delivery market, which has expanded significantly due to smartphone adoption, consumer demand for convenience, and the rise of on-demand services. The timing is favorable as businesses seek to reduce delivery costs and improve customer experience amid increasing competition and rising third-party delivery fees. FIRST’s platform addresses market forces pushing for operational efficiency and control, enabling businesses to leverage both owned and third-party fleets seamlessly. By providing a flexible, data-driven delivery orchestration solution, FIRST influences the ecosystem by empowering businesses to compete effectively against large delivery platforms and maintain direct customer relationships[1][3][7].
Looking ahead, FIRST Delivery is positioned to capitalize on trends such as increased demand for hyperlocal delivery, the integration of AI for route optimization, and the growing preference for businesses to own their delivery experience rather than outsource entirely. Future developments may include deeper automation, expanded fleet partnerships, and enhanced predictive analytics to further reduce costs and improve delivery speed. As delivery becomes a critical differentiator in customer retention and growth, FIRST’s influence is likely to expand, helping businesses scale sustainably while maintaining control over their delivery operations[1][7].
In summary, FIRST Delivery offers a best-in-class solution for businesses aiming to optimize delivery by combining operational control, cost savings, and superior customer experience, making it a pivotal player in the evolving delivery landscape.
