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§ Private Profile · Melbourne, Australia
B2B sales intelligence platform helping sales teams identify and connect with qualified leads and prospects, focused on Asia Pacific.
Firmable is an Australia-based B2B sales intelligence platform that provides localized data aggregation to help corporate sales teams identify and connect with qualified prospects across the Asia Pacific region. The software as a service company streamlines manual lead research and list building processes, allowing business development professionals to focus their daily efforts on closing commercial transactions. Currently, the enterprise platform serves a global customer base of more than 1,000 companies worldwide by surfacing actionable opportunities through its proprietary regional database. To accelerate its market penetration and product development, the firm recently secured $9 million in venture capital funding through a financing round led by prominent technology investor AirTree. The organization was founded by co-chief executive officers Leigh Jasper and Paul Perrett, who previously built construction software firm Aconex before its $1.6 billion acquisition by Oracle.
Firmable has raised $23.0M across 2 funding rounds.
Firmable has raised $23.0M in total across 2 funding rounds.
Firmable has raised $23.0M across 2 funding rounds. Most recently, it raised $14.0M Series A in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 2, 2026 | $14M Series A | John Henderson | Martin Hosking, ROB Phillpot, SAM Kroonenburg, SUE Morphet | Announced |
| Oct 1, 2023 | $9M Seed | Airtree Ventures | David DE Picciotto, TOM Blomfield, Will Szczerbiak | Announced |
Firmable has raised $23.0M in total across 2 funding rounds.
Firmable's investors include John Henderson, Martin Hosking, Rob Phillpot, Sam Kroonenburg, Sue Morphet, Airtree Ventures, David de Picciotto, Tom Blomfield, Will Szczerbiak.
Firmable is an AI-powered sales intelligence platform providing the most comprehensive and accurate B2B database for Australia, New Zealand, and expanding into Southeast Asia (APAC). It serves sales, marketing, HR, and talent teams by delivering over 3 million company profiles and 25 million verified contacts, enriched with firmographic data, tech stacks, web traffic, reviews, local mappings (ABN/NZBN), and Do Not Call checks to solve problems like messy, outdated data hindering prospecting, lead generation, and decision-making.[1][2][3][4] The platform streamlines sales processes through AI-driven insights, personalized outreach, CRM integrations (e.g., Salesforce, HubSpot), and actionable signals, enabling faster deal cycles and pipeline growth—users report generating over $2 million in pipeline from outbound activities.[2][4][5]
Firmable was founded by a team of sales, marketing, operations, and data experts who identified a critical gap in reliable B2B data for Australian and New Zealand businesses, where customer, prospect, and candidate data is often messy, outdated, and hard to source.[1] As a locally owned Australian startup, it emerged to build the definitive source of business and market intelligence, starting with ANZ coverage and evolving to APAC with Southeast Asia expansion for broader go-to-market scaling.[1][3][4] Early traction came from its superior local accuracy over global competitors, leading to trust from fast-growing sales teams and features like AI categorization and entity resolution.[1][5]
Firmable rides the wave of AI-driven sales intelligence and regional data localization in APAC, where global platforms fall short on depth for ANZ/SEA markets amid rising demand for precise, compliant B2B data amid privacy regulations like Do Not Call lists.[3][4][5] Timing aligns with post-pandemic outbound sales resurgence and APAC's economic growth, enabling startups and enterprises to scale go-to-market efficiently in underserved locales.[1][4] It influences the ecosystem by empowering local sales teams to compete globally, fostering pipeline growth (e.g., $2M+ reported) and reducing reliance on inaccurate international tools, while its expansion sets a model for hyper-local AI platforms.[2][5]
Firmable is poised to dominate APAC sales intelligence as it rolls out Southeast Asia coverage, leveraging AI agents and richer buying signals to further automate outbound engines amid trends like predictive analytics and privacy-first data.[2][4] Evolving regulations and market fragmentation will amplify its local edge, potentially expanding integrations and custom data services to capture enterprise share. Its influence will grow by redefining "local beats global," turning regional data into a competitive moat for B2B growth—much like how it already helps teams win deals faster with trusted intelligence.[3][4][5]