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§ Private Profile · Athens, Attiki, Greece
Fintech providing Buy Now Pay Later (BNPL) services and technology leasing for consumers and businesses in Greece, using open banking.
Finloup is an Athens, Greece-based financial technology company founded in 2020 by Antonis Prentzas and Marios Noutsos that provides Buy Now Pay Later services and technology leasing solutions for consumers and businesses. The platform utilizes open banking data to accurately assess consumer creditworthiness, enabling users to access interest-free installment plans without traditional credit checks while promoting financial inclusion. Additionally, the enterprise offers flexible leasing options for electronic devices such as smartphones, laptops, and tablets, which include built-in hardware upgrades and comprehensive damage protection to encourage sustainable consumption. The company has integrated its payment and leasing infrastructure with over 21 merchant partners operating across the Greek retail market. Finloup has raised approximately $2 million in total funding, including a $1.07 million seed round, backed by institutional investors like Velocity.Partners, TECS Capital, Everypay, and Genesis Partners.
Finloup has raised $3.2M across 3 funding rounds.
Finloup has raised $3.2M in total across 3 funding rounds.
Finloup has raised $3.2M in total across 3 funding rounds.
Finloup's investors include Genesis Ventures, Praxia Capital, Velocity Partners, 99 Startups, ALLVP, Alpha4 ventures, Canaan Partners, Coatue, FasterCapital, Global Founders Capital, Latitud, monashees.
Finloup is a Greek fintech company founded in 2020, specializing in technology leasing for businesses, enabling access to smartphones, laptops, tablets, and other devices through flexible subscription models without high upfront costs.[1][2][4] It serves freelancers, small businesses, startups, and medium enterprises by solving cash flow constraints, rapid device obsolescence, and asset management burdens, while promoting sustainability via circular economy principles like upgrades, trade-ins, and reduced e-waste.[1][2][4][5] Key features include Open Banking for quick approvals, f-protect damage coverage, Mobile Device Management (MDM) software, and options for returns, upgrades, or purchases at lease end, with plans starting at €44/month for devices like the iPhone 16 Pro (excl. VAT).[2][5]
The company pivoted from a consumer-focused Buy-Now-Pay-Later (BNL) service launched in 2021 to B2B leasing around 2022-2023, enhancing ESG profiles for clients and aligning with Europe's growing device-as-a-service market, projected to capture 11% of e-commerce by 2025 per Deloitte.[1][3]
Finloup originated as a 2019 team project by four founders, officially launching in 2020 in Athens, Greece, with Antonis Prentzas as CEO and Marios Noutsos as CFO.[1][3] It pioneered Greece's first BNL service in April 2021 using open banking for credit assessments, joined Eurobank’s EGG startup program that year, and raised about €100k from angel investors.[3][6] Facing regulatory hurdles and market entry challenges, it gained early traction before pivoting in the past 18 months (as of recent reports) to B2B technology leasing, emphasizing sustainability and ESG benefits for businesses over consumer credit.[1][3]
This shift built on its fintech expertise, partnering with retailers and focusing on circular models to address technology access gaps.[1][3][4]
Finloup rides the device-as-a-service (DaaS) and fintech leasing wave, fueled by Europe's push for circular economies, ESG mandates, and rising e-commerce (11% market share by 2025).[1][4] Timing aligns with post-pandemic remote work demands, supply chain disruptions, and sustainability regulations, enabling businesses to access premium tech amid inflation and cash squeezes without ownership risks.[1][2] It influences Greece's startup ecosystem as an early BNPL pioneer now scaling ESG tech adoption, fostering greener practices and potentially exporting its model abroad amid EU green tech incentives.[3][6]
Finloup is poised for expansion with international ventures, product diversification, and revenue growth via MRR acceleration and strategic partnerships, building on its pivot to sustainable DaaS.[3] Trends like AI-driven MDM, stricter ESG reporting, and DaaS market maturation will shape its path, potentially evolving it from a Greek trailblazer to a European fintech leader in circular tech leasing.[1][3][4] This positions it to redefine business tech access, echoing its founding mission of fair, innovative consumption in a resource-conscious world.
Finloup has raised $3.2M across 3 funding rounds. Most recently, it raised $1.1M Other Equity in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 16, 2024 | $1.1M Venture Round | — | Genesis Ventures, Praxia Capital, Velocity Partners | Announced |
| May 1, 2022 | $1M Seed | — | 99 Startups, HI Ventures, Alpha4 Ventures, Canaan Partners, Coatue, FasterCapital, Global Founders Capital, Latitud, Monashees, Hans Tung, Picus Capital, Silence, Torch Capital, Xochi Ventures, Y Combinator, Anna Yuan, Ariel Lambrecht, David Vélez, Justin Mateen, Karim Atiyeh, Manolo Atala, Michael Levinthal, MIK Attisani, Oliver Jung, Philippe Teixeira DA Mota, Ricardo Weder, Sahin Boydas, Sergio Furio | Announced |
| Nov 19, 2021 | $1.1M Pre Seed | Dimitris Kalavros Gousiou | Everypay, Tecs Capital | Announced |