Loading organizations...
FINERY is a New York City-based technology company that developed an automated online wardrobe platform and personal styling application for the consumer retail market. The software utilized predictive analytics and proprietary email-parsing algorithms to automatically organize users' historical clothing purchases into a comprehensive digital inventory, ultimately managing over twenty million individual apparel items across its growing active user base. To scale its engineering efforts and user acquisition strategies, the enterprise successfully secured $5 million in seed financing from a syndicate of prominent venture capital firms and strategic corporate investors. Notable institutional backers participating in the company's funding rounds included New Enterprise Associates, Farfetch, and Correlation Ventures, before the core technology and intellectual property were acquired by Stitch Fix in 2019. FINERY was officially founded in 2017 by co-founders and entrepreneurs Whitney Casey and Brooklyn Decker.
FINERY has raised $5.0M across 1 funding round.
FINERY has raised $5.0M in total across 1 funding round.
Finery Markets is a Cyprus-based fintech company founded in 2019 that provides ICT solutions for institutional digital asset trading, including the first hybrid, crypto-native Electronic Communication Network (ECN) technology supporting order book, request-for-quote, or quote streams.[1] It serves over 150 clients across more than 35 countries—such as payment providers, brokers, OTC desks, hedge funds, and custodians—solving challenges in capital efficiency, optimal execution, risk management, settlement simplification, and regulatory compliance through non-custodial crypto ECN and SaaS trading platforms.[1] Recognized by CNBC as one of the world's top 300 fintech companies in the digital assets category and a top 50 rising star in Deloitte's Technology Fast 50 in 2024, it demonstrates strong growth momentum via operational resilience and market impact.[1]
Finery Markets was established in 2019 in Limassol, Cyprus, as an OTC trading solutions provider connecting businesses to liquidity providers via a proprietary matching engine.[1][2] CEO and co-founder Konstantin Shulga joined in 2021, bringing over 18 years of institutional financial markets experience across equities, FX, and derivatives from roles at major brokerage houses, Moscow Exchange, and as Managing Director of Electronic Trading at Sberbank CIB, Russia's largest bank; he was nominated by Forbes 30 under 30 in 2020.[2] Early traction built on delivering hybrid ECN tech tailored for institutional crypto needs, evolving into a platform serving 150+ global clients amid rising digital asset adoption.[1]
(Note: A separate entity at finery.tech focuses on fostering fintech startups but lacks detailed public info on founders or traction, appearing unrelated to Finery Markets' trading focus.[3])
Finery Markets rides the institutional adoption of digital assets trend, capitalizing on crypto's maturation into a regulated asset class amid post-2022 market recovery and ETF approvals.[1] Timing aligns with surging demand for resilient trading infrastructure as traditional finance integrates blockchain, evidenced by its CNBC top 300 fintech ranking based on innovation, growth, and impact KPIs from 2,000+ analyzed firms.[1] Favorable market forces include regulatory clarity (e.g., MiCA in Europe) and liquidity fragmentation, which its ECN addresses by bridging OTC desks, brokers, and LPs—influencing the ecosystem through efficient, compliant tools that lower barriers for institutions entering crypto.[1][2]
Finery Markets is poised for expansion as institutional crypto trading volumes climb, potentially scaling its client base beyond 150 via new asset support and geographic push into emerging markets.[1] Trends like tokenized real-world assets and AI-driven execution will shape its path, amplifying its hybrid ECN edge; influence may grow through partnerships with custodians and primes, solidifying its role in capital markets efficiency.[1][2] With Shulga's track record, expect accelerated accolades and tech upgrades, reinforcing its status as a digital asset infrastructure leader from its 2019 origins.[1][2]
FINERY has raised $5.0M in total across 1 funding round.
FINERY's investors include New Enterprise Associates, Bain Capital Ventures, General Catalyst, Next Coast Ventures, Norwest Venture Partners, PruVen Capital, ThirdLove, Vayner RSE, Carly Zakin, Cotter Cunningham, Danielle Weisberg, BBG Ventures.
FINERY has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in January 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2018 | $5M Seed | NEW Enterprise Associates | Bain Capital Ventures, General Catalyst, Next Coast Ventures, Norwest Venture Partners, PruVen Capital, ThirdLove, Vayner RSE, Carly Zakin, Cotter Cunningham, Danielle Weisberg, BBG Ventures, Correlation Ventures, Adrian Cheng, Farfetch, Halogen Ventures | Announced |