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AI SaaS platform automates product curation and scales personalized fashion recommendations for online retailers and fashion e-commerce brands.
Based in New York City, Findmine provides an artificial intelligence platform that automates product curation and personalized styling recommendations for e-commerce retailers. The business-to-business software utilizes machine learning algorithms to match apparel elements, scaling the manual styling process to function as an automated personal shopping service. Operating with a workforce of 11 to 50 employees, the enterprise has raised $17.1 million in total funding to support its technology development. The platform integrates with e-commerce ecosystems like Shopify and serves apparel customers such as John Varvatos, helping clients achieve up to a 100 percent increase in average order values. The startup has gained industry visibility through events like New York Techweek and SXSW while generating up to six percent in incremental revenue for its retail partners. Findmine was founded in 2015 by Michelle Bacharach and Konstantin Itskov.
Findmine has raised $19.1M across 3 funding rounds.
Findmine has raised $19.1M in total across 3 funding rounds.
Findmine has raised $19.1M in total across 3 funding rounds.
Findmine's investors include Grayhawk Capital, Sarah Veit Wallis, Vikas Gupta, Frazier Capital, PJC, Lily Lyman, Damon Cronkey, RevTech Ventures.
FindMine is a technology company that builds an AI-powered platform for personalized styling and outfitting in e-commerce, specializing in fashion, home, and beauty sectors. It automates the creation of shoppable visual content, such as outfit recommendations and "complete the look" suggestions, to enhance online shopping experiences, boost average order value (AOV), and drive customer lifetime value through upselling, cross-selling, and repeat purchases. The platform serves e-commerce businesses and global retailers, solving the problem of static product displays by delivering dynamic, brand-aligned styling across channels like websites, email, social media, mobile apps, and in-store experiences.[1][2][4]
FindMine demonstrates strong growth momentum, having raised $9.9M in total funding across multiple rounds, including a recent venture round led by XSeed Capital and Underscore VC to fuel go-to-market expansion and AI development. It has expanded internationally with a Paris office to tap European markets, participates in programs like La Maison des Startups LVMH and SAP.iO Foundry, and is recognized as a Challenger in CB Insights' ESP matrix for personalized e-commerce search and discovery alongside competitors like Bloomreach and Algolia.[1][2]
FindMine was founded in 2014 in New York, New York, originally under the name MISHKI before rebranding. While specific founder details are not detailed in available sources, the company emerged amid the rise of AI in retail to address e-commerce challenges in product discovery and personalization.[1]
Early traction came through developing its core AI engine for dynamic content creation, enabling brands to scale editorial-style shoppable assets. Pivotal moments include securing seed and venture funding totaling $9.9M—supplemented by a recent round for AI advancements—and strategic expansions like opening a Paris office to serve European retailers adopting omnichannel strategies. These steps, along with integrations in high-profile programs, solidified its position in AI-driven retail tech.[2]
FindMine stands out in the crowded e-commerce AI space through these key strengths:
FindMine rides the AI-driven personalization wave in e-commerce, where machine learning, visual recognition, and semantic search transform static retail into intuitive, behavior-based experiences amid rising omnichannel demands. Its timing aligns with post-pandemic shifts: consumers expect tailored discovery like in-store styling online, while retailers face pressure from de minimis trade rule changes impacting resale and fast fashion.[1][3]
Market forces favoring FindMine include explosive growth in visual search/recommendation tools (competing with ViSenze, Lily AI), Europe's digital adoption, and AI's role in countering cart abandonment via upselling. By enabling brands to create scalable, shoppable content, FindMine influences the ecosystem, empowering retailers in fashion/home/beauty to boost conversions and loyalty, much like how Algolia enhanced search—positioning it as a key enabler in the $XXB personalized commerce market.[1][2]
FindMine is poised for accelerated growth through AI enhancements and European expansion, potentially capturing more market share as retailers prioritize dynamic content amid economic pressures on e-commerce. Trends like advanced multimodal AI (combining visuals/text) and privacy-focused personalization will shape its trajectory, alongside integrations with platforms like SAP for broader reach.
Its influence may evolve from niche challenger to category leader, especially if it leverages LVMH/SAP partnerships for luxury scaling—ultimately redefining how brands turn products into personalized, revenue-driving stories everywhere shoppers engage. This builds on its core strength: transforming AI from a tool into a stylist that closes sales.
Findmine has raised $19.1M across 3 funding rounds. Most recently, it raised $8.9M Series A in April 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 30, 2024 | $8.9M Series A | Grayhawk Capital | Sarah Veit Wallis, Vikas Gupta, Frazier Capital, PJC |
| Sep 14, 2022 | $8.2M Seed | Lily Lyman, Damon Cronkey | |
| Jan 1, 2017 | $2.0M Series U | RevTech Ventures |