finally is a technology company.
Finally provides an AI-driven accounting and finance suite designed to help small and mid-sized businesses manage their bookkeeping, payroll, and financial operations efficiently.
finally has raised $13.0M across 2 funding rounds.
finally has raised $13.0M in total across 2 funding rounds.
finally has raised $13.0M in total across 2 funding rounds.
finally's investors include Active Capital, Amicus Capital, Backstage Capital, Baroda Ventures, B Capital Group, Bedrock Capital, Bessemer Venture Partners, Bow Capital, CapitalX, Color Capital, Craft Ventures, Cyphr VC.
Finally is a Miami-based fintech company that builds an AI-powered all-in-one accounting and financial management platform for small and medium-sized businesses (SMBs).[1][2][3] It automates bookkeeping, accounting, payroll, expense management, bill pay, tax compliance, cash flow monitoring, and corporate card services, solving the pain of time-consuming, stressful manual financial tasks so owners can focus on growth.[1][2][3][5] With over 1,500 U.S. customers, $66.1M in revenue, 300% annual growth since its 2022 Series A, and 220+ employees, Finally generates income via SaaS subscriptions, interchange fees, and interest.[2][3]
Finally was founded in 2018 (launched in 2019) by Felix Rodriguez, Glennys Rodriguez, and Edwin Mejia, who brought hands-on experience from creating, developing, and selling tech companies.[1][2][3] Felix, a former network engineer, and his wife Glennys started developing tools to help SMBs manage books efficiently after recognizing universal struggles with bookkeeping.[1][3] Edwin joined months later, and the trio built an AI-driven suite to automate finances, evolving from basic bookkeeping to a full platform including payroll, corporate cards, and banking functions.[1][3]
Finally rides the AI automation wave in fintech, targeting SMBs underserved by fragmented tools amid rising operational costs and economic pressures.[3] Timing aligns with post-pandemic SMB digitization and AI advancements, where bookkeeping automation demand surges as owners prioritize cash flow amid inflation and tight credit.[1][3] It influences the ecosystem by competing with Brex/Ramp on cards/expenses while offering broader payroll/accounting, fostering integrated "back-office" platforms that cut out-of-pocket costs and enable scaling.[2][3] Market forces like SaaS adoption and regulatory tax demands amplify its edge in real-time insights.[2]
Finally's momentum—300% revenue growth, expanding headcount, and $200M raise—positions it to dominate SMB fintech with deeper AI ledger/banking features and international push.[3][4] Trends like embedded finance and generative AI will shape its path, potentially unlocking $1B+ in credit as planned post-2022.[3][4] Its influence may evolve into a full SMB OS, reducing stress for millions while challenging incumbents, tying back to its core promise of painless finances for growth-focused founders.[1][3]
finally has raised $13.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in March 2022.