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FILLD is a technology company.
FILLD operates a mobile, on-demand fuel delivery service, providing an alternative to traditional gas station visits. The company leverages a proprietary SaaS-based software platform and integrated hardware to facilitate last-mile fuel delivery. This end-to-end technological approach allows FILLD to manage the entire mobile fueling process, streamlining logistics and operations for its service providers.
Founded in 2015 by Scott Hempy and Christopher Aubuchon, FILLD emerged from the insight that refueling vehicles is an inconvenient and time-consuming necessity. Their vision was to eliminate the need for drivers to physically visit gas stations by bringing fuel directly to the customer, thereby creating a more efficient and user-centric approach to vehicle fueling. Scott Hempy was recognized early for his entrepreneurial efforts in this space.
The company's solutions cater to a broad clientele, including individual consumers, commercial businesses, and various vehicle fleets. FILLD’s overarching vision centers on optimizing fuel accessibility and infrastructure by deploying mobile fueling capabilities. They aim to set the standard for convenience and operational efficiency within the evolving landscape of on-demand logistics.
FILLD has raised $28.3M across 3 funding rounds.
FILLD has raised $28.3M in total across 3 funding rounds.
Filld is a mobile fueling technology company that delivers fuel directly to vehicles, eliminating the need for drivers to visit gas stations. It builds an on-demand platform with a mobile app for scheduling deliveries, IoT integrations for route optimization, and dashboards for fleet management, primarily serving B2B enterprise and fleet clients like commercial operators while also offering consumer services in select areas.[1][2][3] Filld solves inefficiencies in fleet refueling—such as downtime, idling, and station detours—by bringing fuel to parked vehicles, reducing operational costs, emissions, and waste through tech-enabled logistics and sustainability features like solar-powered sensors.[1][2] With operations spanning the Bay Area, Seattle, Portland, Vancouver, and parts of Canada, Filld has shown growth via $15 million in Series B funding in 2019 and revenue around $13.4 million, focusing on scalable last-mile infrastructure.[1][2]
Filld was founded in 2015 (with some sources noting 2016) in the Bay Area—initially Palo Alto or Berkeley, California—by a team including CEO Chris Aubuchon (Ph.D. from Stanford, startup veteran), Gina Al-Debi, Ian Faulconbridge, and Chris Emberley.[1][2][3][4] The idea emerged from recognizing fleet refueling inefficiencies, aiming to cut downtime by delivering fuel on-demand via app, inspired by the on-demand economy wave.[1][4] Early traction included seed funding of $3.25 million from Lightspeed Venture Partners, Javelin Venture Partners, and angels; thousands of Silicon Valley customers by 2016; partnerships with Daimler car2go, Volvo, BMW ReachNow, Sixt, and Bentley for auto-reordering; and expansion from Bay Area consumers to B2B fleets in multiple U.S. and Canadian cities.[2][3][4] A pivotal $15 million Series B in 2019, co-led by Parkland Fuel and Calibrate Ventures, fueled geographic scaling and tech enhancements.[2]
Filld sets itself apart in mobile fueling through B2B specialization and tech depth:
Filld rides the on-demand economy trend, transforming fuel as a "last-mile infrastructure" service amid rising logistics demands, e-commerce fleets, and urbanization.[2][4] Timing aligns with IoT growth in vehicles, sustainability mandates, and post-pandemic supply chain shifts favoring efficient, contactless operations—dense fleet hubs like Bay Area and Seattle amplify this.[1][2] Market forces like fuel price volatility, regulatory pushes for emissions cuts, and EV transitions (via clean tech pilots) favor Filld's model, which offloads logistics for fleets and influences ecosystems by partnering with OEMs like BMW and Bentley to embed fueling in connected cars.[1][2][4] It pioneers B2B mobile fueling, inspiring SaaS/logistics startups while challenging traditional stations through tech scalability.[1]
Filld is poised to deepen B2B dominance by expanding IoT integrations, Canadian pilots, and sustainability pilots amid fleet electrification and AI logistics trends. Regulatory hurdles and competition may slow consumer growth, but enterprise retention via contracts positions it for acquisitions by oil majors or OEMs. As on-demand scales with autonomous fleets, Filld's infrastructure could evolve into broader energy delivery, amplifying its role from niche disruptor to ecosystem enabler—echoing its founding vision of zero-downtime fueling.[1][2][4]
FILLD has raised $28.3M in total across 3 funding rounds.
FILLD's investors include Jason Schoettler, Doug Haugh, Cendana Capital, Hallador Investment Advisors, Javelin Venture Partners, Lucas Venture Group, Calibrate Ventures, Osage University Partners, Lightspeed Venture Partners, PivotNorth Capital.
FILLD has raised $28.3M across 3 funding rounds. Most recently, it raised $15.0M Series B in October 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 23, 2018 | $15.0M Series B | Jason Schoettler, Doug Haugh | Cendana Capital, Hallador Investment Advisors, Javelin Venture Partners, Lucas Venture Group |
| Aug 1, 2017 | $10.0M Series A | Jason Schoettler | Calibrate Ventures, Osage University Partners, Cendana Capital, Javelin Venture Partners, Lightspeed Venture Partners, Lucas Venture Group, PivotNorth Capital |
| Oct 30, 2015 | $3.3M Seed | Lightspeed Venture Partners | Javelin Venture Partners |