Fields & Co.

Fields & Company operates as a boutique hospitality consultancy, delivering specialized sales and marketing solutions designed to enhance revenue for its clients. The firm leverages deep industry expertise and a tailored approach to each project, meticulously analyzing properties to develop optimal strategies. This methodology emphasizes the application of fresh thinking to overcome complex market challenges and maximize financial performance across diverse hospitality assets.

The company was founded by Brenda Fields, who established her consulting practice after a distinguished career in senior marketing roles within the hospitality sector. Fields' journey began at Dunfey Hotels, including the renowned Ambassador East and Berkshire Place, before working with pioneering boutique hotel developer Ian Schrager and real estate developer Harry Macklowe. Her foundational insight stemmed from recognizing that effective systems and strategic marketing could resolve challenges regardless of market conditions, fueling her passion for the industry.

Fields & Company serves a broad spectrum of clients, from luxury boutique properties and five-star hotels to large 2,000-room conference centers and major real estate development companies worldwide. The firm's vision centers on its commitment to demonstrating that every challenge, regardless of scale, possesses a cost-effective solution. Brenda Fields aims to continually provide thoughtful analysis and strategic guidance, ensuring clients achieve sustained growth and competitive advantage in the evolving hospitality landscape.