FieldIn

High-Level Overview

FieldIn is a smart farming technology company that provides a field intelligence platform for high-value crop growers, such as those producing fruits, nuts, and vegetables. It connects existing farm equipment with sensors and software to deliver real-time data analytics on operations like spraying, harvesting, and tractor passes, enabling managers to optimize efficiency, reduce costs, and improve production.[1][2][3][4] The platform serves specialty crop operations primarily in the US (covering over 700,000 acres across 35,000+ sites with 10,000+ connected machines), Israel, and Australia, solving key challenges like lack of remote visibility, operator variability, and rising labor/chemical costs—delivering ROI such as 30% reductions in harvest costs or up to $300 more profit per acre.[2][3][4] With strong growth, including zero customer churn, recent funding, and partnerships like Wilbur-Ellis, FieldIn has raised $16.4M and reports $21M revenue.[2][5]

Origin Story

FieldIn was founded in 2012 (with operations scaling from 2013) by Boaz Bachar (CEO, background in law/business and entrepreneurship via Kochavit Drink) and Iftach Birger (COO, MS/BS in Plant Science, co-owner of a 750-acre family farm growing almonds, grapes, and olives).[1][2] The idea emerged from growers' pain points in commercial agriculture, particularly the absence of real-time remote visibility for managing dozens of machines across vast areas—Birger's farm experience highlighted needs for better data on spraying and harvesting.[3] Early traction came from focusing on specialty crops (FNV market), leading to rapid adoption: over 300K acres managed, strong investor backing from AgFunder, Zeev Ventures, and others, and expansion into California as the core market.[2][3]

Core Differentiators

FieldIn stands out in agtech through seamless integration and real-time insights without requiring new hardware:

• Hardware-agnostic sensors: Works with existing tractors, sprayers, and harvesters, auto-capturing data on coverage, speed, missed rows, overspraying, and alerts for optimal timing—reducing variability across operators and regions.[1][2][3][4]
• Smart Farm Control Center: Mobile-friendly dashboard for remote monitoring, real-time tracking, performance reports, and accountability (e.g., 12-15 more acres/day per sprayer, 26% efficiency gains).[3][4]
• Proven ROI and stickiness: Delivers quick wins like 30% labor cost cuts in almond harvests; 0% churn as customers deem it indispensable.[2][3]
• Specialty crop focus: Tailored for high-value permanent crops, with scalability for autonomous farming future and compliance tracking.[2][4]

Role in the Broader Tech Landscape

FieldIn rides the precision agriculture wave, digitizing mechanized field ops amid labor shortages, chemical regulations, and climate pressures squeezing specialty crop margins (e.g., California's almond/fruit sectors).[3][4] Timing is ideal: post-2020 funding boom and partnerships amplify reach, positioning it as a market leader in remote farm management for FNV growers amid a shift to data-driven, sustainable farming.[2][3][5] It influences the ecosystem by standardizing operations, enabling predictive decisions, and paving for autonomy—boosting US ag efficiency over 700K acres while competitors like CropIn focus broader SaaS.[1][2]

Quick Take & Future Outlook

FieldIn's momentum—best quarter ever, rapid geographic expansion, and sticky traction—positions it for outsized growth in a $20B+ precision ag market. Next: deeper AI for predictive analytics, broader crop/region penetration (beyond CA/US/Israel/Australia), and autonomous integrations as sensor data scales.[2][3][4] Trends like regulatory pushes for spray precision and labor automation will propel it, evolving its role from operational optimizer to ecosystem enabler for resilient, high-margin farming—cementing its edge in smart high-value crops.