Loading organizations...
Fetch It is a technology company.
Fetch operates a consumer rewards application and an outcomes-based advertising platform. Users earn points from everyday activities, redeemable for gift cards. AI and machine learning-powered receipt scanning provides brands with SKU-level spending insights, facilitating customer acquisition and retention through measurable engagements across the funnel.
Wes Schroll and Tyler Kennedy co-founded the company in 2013 while at UW-Madison. Their initial product, Shop Fetch, aimed to streamline consumer loyalty via a grocery scanning app. This concept evolved into Fetch Rewards in 2017, broadening its focus to universal receipt rewards and incorporating diverse data.
Fetch engages consumers by rewarding daily transactions and assists brands across CPG, retail, and restaurants with advertising. The company’s vision is to be the premier rewards destination, fostering a symbiotic relationship where consumers gain value and brands achieve business results.
Fetch It has raised $582.0M across 5 funding rounds.
Fetch It has raised $582.0M in total across 5 funding rounds.
Fetch Rewards (commonly referred to as Fetch) is a technology company building a consumer rewards app that lets users scan grocery receipts from any store to earn points redeemable for gift cards, while also offering brands a marketing platform powered by AI and verified purchase data.[1][2] It serves everyday shoppers seeking rewards on purchases from over 600 brands, plus plays games and offers, and helps CPG brands, retailers, and restaurants acquire and retain customers through targeted campaigns analyzing spending behavior; the company reports $500M in revenue and operates from headquarters in New York with offices across the US.[1] Additional offerings include package management for multifamily apartments, with strong growth in mobile apps, shopper data, digital marketing, and consumer engagement.[1]
Founded in 2013 and headquartered in Madison, Wisconsin (with primary HQ listed as New York), Fetch Rewards emerged to make shopping rewarding by letting users earn points on receipts from any store, in-store or online.[1] The company's early focus on a simple consumer app quickly expanded to a B2B marketing platform using AI and machine learning for consumer insights, alongside ventures like property management logistics.[1][2] Pivotal growth came from scaling to billions of transactions, patented AI for personalized offers, and diversification into rewards for eating out, gaming, and brand partnerships, achieving unicorn status with rapid user adoption.[1][2]
(Note: Other entities like Fetch Technologies (acquired in 2012 after 1999 founding for web data extraction[3]) or Fetch.ai (AI agent platform[5]) and Fetch Technology (Vietnam tech staffing since 2014[4][6]) share similar names but are distinct; this profile centers on the prominent Fetch Rewards based on scale and rewards app prominence.[1][2])
Fetch rides the rewards economy and AI-driven personalization trend, capitalizing on post-pandemic shifts to digital grocery, direct-to-consumer data, and loyalty programs amid fragmented retail.[1][2] Timing aligns with rising CPG ad spend (projected $100B+ digital by 2025) and consumer demand for frictionless rewards, fueled by e-commerce growth and privacy regs favoring first-party data like Fetch's verified receipts.[1] It influences the ecosystem by democratizing shopper insights for smaller brands, boosting engagement in grocery/retail (key focus areas), and pioneering AI for behavior prediction—positioning as a bridge between consumers and performance marketing in a cookieless world.[1][2]
Fetch is poised to deepen AI personalization, expanding AI-to-consumer rewards and B2B campaigns as transaction data swells, potentially entering adjacent verticals like health/wellness tracking or international markets.[1][2] Trends like autonomous AI agents and real-time commerce will amplify its edge, with growth from $500M revenue likely accelerating via partnerships and logistics tech.[1] Its influence may evolve into a full consumer lifecycle platform, redefining loyalty in a data-rich retail era—turning everyday scans into enduring brand stickiness, much like its origin of making shopping simply rewarding.
Fetch It has raised $582.0M in total across 5 funding rounds.
Fetch It's investors include Ashwin Krishnan, Jeffrey Armbrister, Archer Venture Capital, DST Global, Gaingels, Greycroft, Headline, ICONIQ Growth, Kristofer Ewing, Tom Cheung, TelevisaUnivision, Yieldstreet.
Fetch It has raised $582.0M across 5 funding rounds. Most recently, it raised $50.0M Fetch - Debt in March 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 20, 2024 | $50.0M Fetch - Debt | Ashwin Krishnan | |
| Apr 7, 2022 | $240.0M Fetch - Other Equity | Jeffrey Armbrister | Archer Venture Capital, DST Global, Gaingels, Greycroft, Headline, ICONIQ Growth, Kristofer Ewing, Tom Cheung, TelevisaUnivision, Yieldstreet |
| Apr 2, 2021 | $210.0M Fetch - Series D | Tom Cheung | DST Global, e.ventures, Greycroft, ICONIQ Growth |
| Dec 7, 2020 | $80.0M Fetch - Series C | ICONIQ Growth | DST Global, e.ventures, Greycroft |
| Dec 1, 2012 | $2.0M Series A |