Fence is a technology company.
Fence has raised $2.0M across 1 funding round.
Fence has raised $2.0M in total across 1 funding round.
Fence has raised $2.0M in total across 1 funding round.
Fence's investors include ACME Capital, Catapult Capital, Connect Ventures, CRV, Double Prime LLP, Earlybird Venture Capital, Passion Capital, Primo Ventures, QED Investors, Stride VC, The Fintech Fund, Chris Murphy.
Fence Cloud is a technology company providing an all-in-one software platform for fence companies and suppliers, enabling quick material estimation, detailed job sketches, lead tracking, and job management.[1] It serves fencing businesses globally, solving inefficiencies in estimating and operations with intuitive tools that reduce learning curves and help win more jobs, building on over 40 years of industry-specific software evolution.[1]
The platform targets fence builders seeking faster workflows and scalability, from local operations to international users in the US, Canada, Norway, Saudi Arabia, and South Africa.[1] Its growth stems from modernizing legacy systems into a cloud-based ecosystem, emphasizing accessibility, flexibility, and power over competitors.[1]
Fence Cloud traces its roots to the early 1980s when John O’Brien, founder of Software Design Associates, developed an estimating program for Grand Fence in Billings, Montana, using an Apple II computer.[1] This pioneering tool evolved into The Computer Fencing System (CFS), expanding from Apple to DOS and Windows over 20+ years, growing from a local base to global adoption.[1]
John O’Brien and Ray Pearson formalized the company around the vision of tech streamlining the fence industry pre-digital era.[1] Today, leadership continues through family: John’s daughter Jenny and Ray’s son Colter as lead programmers, driving Fence Cloud's shift to cutting-edge cloud technology while honoring decades of fencing software innovation.[1]
Fence Cloud rides the wave of vertical SaaS (software-as-a-service) tailored to niche industries like construction and fencing, where digital tools address outdated manual processes amid rising demand for efficiency.[1] Timing aligns with cloud adoption in trades, enabling small-to-medium businesses to scale globally without heavy IT overhead—critical as labor shortages and material costs pressure the $10B+ US fencing market.
It influences the ecosystem by pioneering tech in an analog sector, inspiring similar tools (e.g., Fence Genius at FenceTech events) and fostering a connected supplier-builder network.[1][6] Market forces like remote work, supply chain digitization, and AI-enhanced estimating favor its momentum, positioning it as a consolidator in fragmented trade software.[1]
Fence Cloud is poised to dominate fencing SaaS through AI integrations for predictive estimating and expanded marketplaces linking suppliers-buyers, capitalizing on its heritage for rapid innovation.[1] Trends like mobile-first tools, sustainability tracking, and global e-commerce for materials will shape its path, potentially acquiring competitors or entering adjacent trades.
As the premier ecosystem born from 1980s ingenuity, Fence Cloud exemplifies how deep domain expertise plus modern tech humanizes and scales blue-collar industries—watch for international expansion and ecosystem partnerships to amplify its lead.[1]
Fence has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in November 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2023 | $2.0M Seed | ACME Capital, Catapult Capital, Connect Ventures, CRV, Double Prime LLP, Earlybird Venture Capital, Passion Capital, Primo Ventures, QED Investors, Stride VC, The Fintech Fund, Chris Murphy, Dileep Thazhmon, Eric Demuth, Francesco Simoneschi, Justin Ziegler, Philippe Teixeira da Mota, Shervin Pishevar |