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Felix is a local commerce platform based in New York that connects consumers with local businesses to facilitate direct purchases and service inquiries. The organization operates a specialized performance based advertising model, allowing participating merchants to pay exclusively when a verified transaction or qualified customer interaction occurs. Prior to its strategic acquisition, the enterprise successfully secured approximately $1.5 million in initial seed funding to scale its proprietary voice and digital routing technology across multiple regional markets. During its independent growth phase, Felix attracted financial backing from several prominent venture capital firms, including First Round Capital, SoftBank Capital, and Lerer Hippeau. The startup was ultimately acquired by CityGrid Media, an operating business of the diversified holding company IAC, in a transaction valued at approximately $30 million. Felix was officially established in 2011 by founders Brent Metz and Bill Smith.
Felix has raised $14.1M across 2 funding rounds.
Felix has raised $14.1M in total across 2 funding rounds.
Felix has raised $14.1M across 2 funding rounds. Most recently, it raised $13.4M Series B in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 5, 2023 | $13.4M Series B | BDC Capital | Canadian Business Growth Fund, Mantella Venture Partners | Announced |
| Jun 26, 2019 | $750K Seed | Grassfed Ventures | — | Announced |
Felix has raised $14.1M in total across 2 funding rounds.
Felix's investors include BDC Capital, Canadian Business Growth Fund, Mantella Venture Partners, Grassfed Ventures.
