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§ Private Profile · Tel Aviv, Israel
Embeddable search engine curating user-generated content and social insights from social media for eCommerce websites to boost sales and trust.
Feelter has raised $4.0M across 2 funding rounds.
Key people at Feelter.
Feelter has raised $4.0M in total across 2 funding rounds.
Based in Tel Aviv, Israel, and New York City, Feelter develops an embeddable search engine that automatically curates user-generated content from social media platforms directly onto eCommerce websites. The software aggregates authentic customer reviews, ratings, and opinions to provide shoppers with relevant social insights without requiring them to leave the retailer's product page. The company primarily serves online retailers operating within the tourism, health and beauty, consumer electronics, and home appliance sectors. By integrating this external social proof into product pages, the platform is designed to increase user engagement, facilitate brand trust, and reduce website bounce rates. Feelter currently operates with a workforce of fewer than 25 employees and generates an estimated annual revenue of $5.4 million. The organization's specific founding year and the identities of its original founders are not currently publicly disclosed in available market data.
Feelter is a portfolio company offering an innovative embeddable search engine that automatically curates user-generated content from social media, enhancing eCommerce websites with authentic reviews and product insights.[1] It serves industries like tourism, health and beauty, electronics, and home appliances, solving the problem of low engagement and trust in online shopping by reducing bounce rates, increasing time on site, and boosting sales through social proof.[1] A separate entity at feelter.io provides behavioral intelligence, analyzing consumer patterns across European markets to deliver actionable business insights, targeting companies facing market challenges in competitive landscapes.[2][3]
Limited public information exists on Feelter's founders or exact founding year, with ZoomInfo listing it as a New York-based business services company with under 25 employees and $5.4 million in revenue.[1] The eCommerce-focused Feelter (feelter.com) emphasizes an innovative environment for career growth, inviting talent to "find your own truth" in a creative setting.[8] Meanwhile, the behavioral intelligence arm (feelter.io) appears early-stage, with offices in Bucharest, Romania, and a remote-first culture spanning Amsterdam and London, prioritizing intellectually curious, analytically rigorous teams to decode human behavior in Europe.[2][3]
Feelter rides the wave of social commerce and AI-driven personalization, where authentic user-generated content counters fake reviews amid rising eCommerce fatigue, timed perfectly with post-pandemic online shopping growth.[1] Market forces like demand for trust signals in fragmented social media favor its curation tools, while behavioral analysis taps into Europe's diverse consumer psychology, aiding businesses in localized strategies amid regulatory shifts like GDPR.[2][3] It influences the ecosystem by empowering smaller eCommerce players with enterprise-level social insights, potentially accelerating adoption of embeddable UGC tech.
Feelter's dual presence—eCommerce curation and behavioral intel—positions it for expansion into AI-enhanced personalization, with trends like generative AI for content synthesis and real-time sentiment analysis shaping growth.[1][2] Next steps likely include scaling European operations, integrating advanced analytics, and partnerships for broader market penetration. Its influence could evolve from niche enhancer to essential infrastructure for trust-driven retail, tying back to its core strength in turning social noise into actionable, human-centered intelligence.
Feelter has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Series A in September 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2016 | $2M Series A | Will Graylin | Goodwater Capital | Announced |
| May 1, 2016 | $2M Seed | — | Goodwater Capital | Announced |
Key people at Feelter.
Feelter has raised $4.0M in total across 2 funding rounds.
Feelter's investors include Will Graylin, Goodwater Capital.
