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Key people at Feedly.
Feedly is a freemium news aggregator and RSS feed compiler based in Mountain View, California, that allows users to organize, read, and share content from a wide variety of online sources. The platform operates as a centralized cloud-based service accessible through web browser extensions and dedicated mobile applications for both Android and iOS operating systems. Utilizing a freemium business model, the company provides basic access at no cost while offering paid premium subscriptions equipped with advanced information management features for professionals and large enterprise teams. The software serves a diverse user base that includes individual consumers as well as specialized enterprise clients, with active contributors encompassing global cybersecurity professionals and intelligence experts. Originally developed under the name Feeddo by the software studio DevHD, the company was officially founded in 2008 by Edwin Khodabakchian alongside a team from Makers Camp.
Key people at Feedly.
Feedly is a freemium news aggregator and AI-powered intelligence platform that compiles, filters, and analyzes content from websites, newsletters, social networks, forums, and even dark web sources.[2][3] It serves individuals, marketing teams, innovation professionals, and cybersecurity experts by solving the problem of information overload through customizable feeds, AI summarization via its Leo tool, and specialized products like Feedly News Reader, Market Intelligence, and Threat Intelligence.[3][4] Originally a simple RSS reader, Feedly has evolved into a business intelligence suite with strong growth, evidenced by 14 million registered users by 2018 and rapid user surges post-Google Reader shutdown.[2]
Feedly was launched in 2008 by DevHD as a web extension called Feeddo (later pivoted to Feedly), building on their earlier project Streets, which aggregated online updates.[1][2] Serial entrepreneur Edwin Khodabakchian, with a track record of successful companies, led the effort and bootstrapped without outside funding by taking on side projects.[1] A pivotal moment came in March 2013 when Google announced the end of Reader; Feedly, already at over 1 million users, offered seamless account transfers, gaining 500,000 new users in 48 hours and reaching 3 million by April and 12 million by May.[1][2] This launched Feedly Pro ($5/month or lifetime options), which sold $500,000 overnight and grew to 24,000 paying customers.[1]
Feedly rides the wave of AI-driven information intelligence amid exploding data volumes from web, social, and cyber sources, positioning as Google Reader's heir since 2013.[1][2][3] Timing was ideal post-Reader shutdown, capturing migrating users and evolving with AI trends like generative tools for threat hunting and market signals.[3][4][5] Market forces favoring it include rising needs for competitive intelligence in marketing/innovation and cyber threats for SOCs/CISOs, where it transforms raw data into actionable insights faster than manual methods.[3][4] It influences the ecosystem by fostering expert contributor networks in cybersecurity (e.g., Phinasoft founder, BlackHat trainers) and enabling collaborative monitoring that boosts productivity in knowledge work.[4][5]
Feedly's shift to AI-enhanced platforms like Threat and Market Intelligence positions it for expansion in high-demand areas like cybersecurity and strategic monitoring, potentially growing beyond 14 million users with Leo's advancements.[2][3] Trends like generative AI for intel (e.g., prompt hunting, visual threat analysis) and dark web tracking will shape its path, as seen in contributor innovations.[3][5] Its influence may evolve toward deeper enterprise integrations and multi-team scalability, solidifying as essential infrastructure for info-overloaded pros—much like its seamless pivot from Reader exile to intelligence powerhouse.[1][4]
