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Feals has raised $7.0M across 1 funding round.
Key people at Feals.
Feals has raised $7.0M in total across 1 funding round.
Feals is a direct-to-consumer wellness company based in Denver, Colorado, that produces hemp-based health supplements featuring full-spectrum CBD oil formulated with microdoses of THC and CBN. The organization specifically targets consumers within the broader wellness industry who are seeking natural alternatives for anxiety reduction, pain management, and sleep improvement without experiencing psychoactive effects or addiction risks. Operating primarily through an e-commerce subscription and one-time purchase model, the enterprise maintains a secondary corporate office in Los Angeles and currently employs fewer than 25 people. Feals generates under $5 million in annual revenue and has secured a total of $2.8 million in funding to date. This capitalization includes a $2 million debt financing round completed in 2021 to support its ongoing direct-to-consumer retail operations. The company was founded in 2018 by Drew Todd, Alex Iwanchuk, and Eric Scheibling.
Feals has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $7M Series A | — | True Beauty Ventures | Announced |
Feals is a direct-to-consumer wellness startup specializing in premium, full-spectrum CBD products designed to promote better health, targeting issues like stress, anxiety, pain, and sleep.[1][2][3] Founded in 2019 and headquartered in Denver, Colorado, with an additional office in Los Angeles, the company serves individual consumers seeking natural, accessible CBD solutions delivered directly to their doorstep, backed by a 100% happiness guarantee and a focus on customer service.[1][3][4] It solves the problem of confusing, low-quality CBD options by offering simple, effective products without the risk of high, hangover, or addiction, emphasizing what users *don't* feel—like reduced anxiety or pain—while building growth through e-commerce subscriptions, free shipping, and integrations for tracking and support.[2][3]
With around 16-25 employees and revenue under $5 million, Feals has shown early momentum as a fast-growing brand in the retail and consumer goods space, leveraging a custom e-commerce platform powered by Spree Commerce for smooth UX, product variants by CBD dose, and marketing tools.[1][3][4][6]
Feals was founded in 2019 by Drew Todd, Alex Iwanchuk, and Eric Scheibling, who previously worked together in ad tech.[2][3] The idea emerged from a desire to simplify the CBD market, making high-quality, hemp-based products approachable amid a landscape of confusion and inconsistent quality; their tagline, "a better way to feel better," reflects this mission to deliver thoughtful wellness without psychoactive effects.[3] Early traction came from building a direct-to-consumer model with empathetic human support, premium full-spectrum CBD, and features like subscriptions and refunds, disrupting the space via offices in Denver and Los Angeles.[1][3]
Pivotal moments include partnering with Spree Commerce for a mobile-first e-commerce site that integrated customer reviews, Zendesk helpdesk, and analytics, enabling fast growth in a nascent CBD industry.[3]
Feals rides the wave of the CBD and wellness boom, capitalizing on growing consumer demand for natural alternatives to pharmaceuticals amid rising awareness of mental health, stress, and sleep issues post-2018 U.S. hemp legalization.[2][3] Timing aligns with e-commerce acceleration in direct-to-consumer health, where tech like AI-driven personalization and seamless platforms (e.g., Spree) enable startups to scale without heavy retail dependency.[3] Market forces favoring Feals include regulatory clarity on CBD, explosive DTC growth in consumer goods, and shifts toward subscription models for recurring wellness needs.[1][6]
The company influences the ecosystem by modeling empathetic DTC in wellness, inspiring similar brands to prioritize UX, education, and integrations, while contributing to CBD's mainstreaming—evident in celebrity endorsements like Elaine Welteroth.[1][4]
Feals is poised for expansion in the maturing CBD market through product innovation, deeper e-commerce personalization, and potential retail partnerships, building on its DTC foundation amid wellness trends like mental health tech and natural remedies.[1][2][3] Evolving regulations and consumer shift to evidence-based supplements could amplify growth, with tech stacks enabling data-driven scaling. As a nimble player, its influence may grow via ecosystem collaborations, sustaining momentum from "a better way to feel better" in an increasingly health-conscious world.[3]
Key people at Feals.
Feals has raised $7.0M in total across 1 funding round.
Feals's investors include True Beauty Ventures.
